BT Group vs Vodafone
Side-by-side comparison of AI visibility scores, market position, and capabilities
BT Group (LON: BT.A), UK's largest fixed and mobile telecom with ~$26B trailing revenue; rolling out fiber to 25M premises and 5G via the EE brand through its Openreach network division.
About
BT Group plc is the United Kingdom's largest fixed and mobile telecommunications company, headquartered in London. The company provides broadband, mobile, TV, and enterprise networking services through its consumer brand EE and its business-focused BT Business and Openreach divisions. As of September 2025, BT Group reported a trailing 12-month revenue of approximately $26.2 billion.\n\nOpenreach, a legally separated wholesale infrastructure division within BT Group, is responsible for building and maintaining the national broadband network and is delivering fiber broadband to 25 million UK premises by 2026. Openreach sells wholesale access to more than 600 communication providers, making it critical national infrastructure. BT's EE brand is the UK's largest mobile network by subscribers, with nationwide 5G coverage.\n\nCEO Allison Kirkby has driven a renewed focus on cost transformation and infrastructure investment since 2024, helping BT's market capitalization surpass Vodafone's for the first time in 25 years. The company is targeting £3 billion in annual cost savings by FY28 through automation and workforce restructuring, while simultaneously accelerating fiber and 5G deployment to compete against cable operators and challenger ISPs.
Vodafone (LON: VOD), ~300M customers across Europe and Africa with ~$40B FY2025 revenue; divesting Italian and Spanish units to streamline the portfolio toward higher-margin markets.
About
Vodafone Group Plc is a British multinational telecommunications company headquartered in Newbury, England, serving approximately 300 million mobile customers and 30 million broadband customers worldwide. In FY2025 the group reported revenue of approximately $40.2 billion following a series of strategic disposals including the sale of its Italian and Spanish businesses to focus on higher-margin markets.\n\nVodafone operates networks in 15 European and African countries, with a significant presence across sub-Saharan Africa through its Vodacom subsidiary and M-Pesa mobile-money platform. The 2025 merger of Vodafone UK and Three UK created the country's largest mobile operator by subscriber count, enabling accelerated 5G network investment and capex efficiencies.\n\nThe company is pivoting toward B2B growth, pursuing AI-driven managed services, cybersecurity, and cloud offerings targeting enterprises and public-sector clients. Under CEO Margherita Della Valle, Vodafone has also targeted €1 billion in annual cost savings by 2026 to restore shareholder returns and close its valuation gap with European peers.
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