Blackbaud Raiser's Edge NXT vs Salesforce Nonprofit
Side-by-side comparison of AI visibility scores, market position, and capabilities
Blackbaud nonprofit CRM (NASDAQ: BLKB, projected $1.12B+ 2025 revenue) serving 100K organizations with $100B+ annual flow; 70+ AI capabilities at bbcon 2025 and AI Coalition with Anthropic competing with Salesforce Nonprofit for major gifts.
About
Blackbaud Raiser's Edge NXT is a cloud-based nonprofit fundraising and constituent relationship management platform developed by Blackbaud (NASDAQ: BLKB) — a Charleston, South Carolina-based social impact software company reporting $1.12-1.13 billion in projected 2025 revenue serving nearly 100,000 nonprofit, foundation, and social impact organization customers globally, with $100+ billion raised, granted, or managed through Blackbaud platforms annually. Raiser's Edge NXT (the cloud-native successor to the legacy Raiser's Edge on-premise CRM) provides major gift fundraising teams, annual fund programs, and donor stewardship operations with prospect research, campaign management, gift processing, constituent relationship tracking, and analytics. At bbcon 2025 in Philadelphia, Blackbaud unveiled 70+ embedded AI capabilities across its product suite and announced the AI Coalition for Social Impact (with Anthropic and Databricks) to advance responsible AI adoption for nonprofits. CEO Michael Gianoni has led Blackbaud since 2014. Founded 1981 by Anthony Bakker.
Nonprofit CRM & Program Management (Salesforce)
Nonprofit-specific CRM and program management built on Salesforce. San Francisco CA. Salesforce.org unit. 50,000+ nonprofits. Donated/discounted licenses through Power of Us program.
About
Salesforce Nonprofit, operated through Salesforce.org, brings the full Salesforce CRM platform to nonprofit organizations through the Nonprofit Success Pack (NPSP) — an open-source data model and set of features layered on top of Salesforce that structures the platform for constituent relationship management, fundraising, and program tracking. Through the Power of Us program, Salesforce.org provides 10 donated Salesforce licenses and deep discounts to qualifying nonprofits, making Salesforce accessible to organizations that could not otherwise afford enterprise CRM licensing. Over 50,000 nonprofits worldwide use Salesforce through this program.\n\nThe Nonprofit Success Pack provides a nonprofit-optimized data model with objects for households, affiliations, recurring donations, soft credits, and payment processing. Organizations can extend the NPSP with Salesforce's full suite — Flow automation, Einstein AI, Marketing Cloud, Experience Cloud member portals, and thousands of AppExchange partners including dedicated nonprofit apps for grant management, program evaluation, and volunteer management.\n\nSalesforce Nonprofit competes at the upper end of the nonprofit CRM market where its enterprise-grade capabilities justify implementation complexity. Large nonprofits and foundations often choose Salesforce for its flexibility, scalability, and ecosystem depth. While implementation and administration require more technical resources than purpose-built nonprofit CRMs like Bloomerang, the platform's breadth supports complex program delivery organizations, advocacy networks, and community foundations that require custom data models beyond what packaged AMS or nonprofit CRM vendors support.
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