Bespoke Post vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
Bespoke Post is a premium monthly lifestyle subscription delivering themed boxes valued at $70+ for $49/month; partners with small-batch makers; allows members to preview, swap, or skip each month's box; ships nationally in the US.
About
Bespoke Post is a lifestyle subscription company that delivers monthly themed boxes filled with high-quality, curated products primarily aimed at men and modern adults seeking to discover unique goods from small brands and makers. Founded in 2011 and headquartered in New York City, Bespoke Post offers a monthly membership at $49, with each box containing an assortment of products across a themed category — such as barware, grooming, outdoor gear, kitchen tools, home goods, or fashion accessories — valued at $70 or more at retail.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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