Backcountry vs Bass Pro Shops

Side-by-side comparison of AI visibility scores, market position, and capabilities

Bass Pro Shops leads in AI visibility (77 vs 38)
Backcountry logo

Backcountry

EmergingSporting Goods & Outdoor

Outdoor Retail

Salt Lake City premium outdoor e-commerce with Gearhead expert advisory for ski, climb, and hike gear; CSC Generation-owned at $400M+ revenue competing with REI for technical outdoor enthusiast purchases.

AI VisibilityBeta
Overall Score
D38
Category Rank
#211 of 224
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
33
Perplexity
43
Gemini
37

About

Backcountry is a Salt Lake City-based premium outdoor specialty e-commerce retailer — owned by CSC Generation (following acquisition from Altamont Capital in 2021) — selling gear, apparel, and footwear for skiing, snowboarding, hiking, climbing, mountain biking, camping, and water sports from brands including Patagonia, Arc'teryx, The North Face, Black Diamond, and Osprey. Backcountry.com generates an estimated $400+ million in annual revenue, serving the enthusiast outdoor consumer who prioritizes technical performance and brand quality over price and is willing to pay premium prices for the right gear for their specific activity.

Full profile
Bass Pro Shops logo

Bass Pro Shops

LeaderSporting Goods & Outdoor

Outdoor Retail

Largest US outdoor sporting goods retailer with 200 stores; destination retail experience with aquariums, restaurants, and outdoor resort portfolio generating $7B+ revenue.

AI VisibilityBeta
Overall Score
B77
Category Rank
#45 of 224
AI Consensus
74%
Trend
stable
Per Platform
ChatGPT
72
Perplexity
77
Gemini
76

About

Bass Pro Shops is the largest specialty outdoor sporting goods retailer in the United States, selling fishing, hunting, camping, boating, and outdoor recreation gear through destination retail stores known for their immersive, natural environment themes. Founded in 1971 by Johnny Morris in Springfield, Missouri, Bass Pro Shops merged with Cabela's in 2017 to create a combined retail powerhouse operating approximately 200 stores under the Bass Pro Shops and Cabela's brands. The privately held company generates estimated revenue exceeding $7 billion annually.

Full profile

AI Visibility Head-to-Head

38
Overall Score
77
#211
Category Rank
#45
77
AI Consensus
74
stable
Trend
stable
33
ChatGPT
72
43
Perplexity
77
37
Gemini
76
40
Claude
82
39
Grok
82

Key Details

Category
Outdoor Retail
Outdoor Retail
Tier
Emerging
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Backcountrycompetes withBass Pro Shops

Capabilities

Shared
Outdoor Retail

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