Away vs Toast POS
Side-by-side comparison of AI visibility scores, market position, and capabilities
DTC premium travel brand best known for its hard-shell carry-on suitcases; raised $181M total with $1.4B valuation (Series D, 2019); no new primary funding since 2019; strong retail and e-commerce presence.
About
Away is a modern travel brand founded in 2015 by Jen Rubio and Steph Korey in New York City, built on the insight that existing luggage was either cheap and poor quality or expensive and over-engineered. The company's flagship product is its hard-shell polycarbonate carry-on suitcase, originally designed with a built-in USB-charging battery (later removed due to airline regulations, replaced with an innovative interior compression system). Away has expanded its product line to include checked bags in multiple sizes, duffel bags, backpacks, packing cubes, travel accessories, and apparel, all designed with a minimalist aesthetic and backed by a lifetime warranty for the original owner.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
About
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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