Automatic Data Processing vs Rockwell Automation

Side-by-side comparison of AI visibility scores, market position, and capabilities

Rockwell Automation leads in AI visibility (85 vs 78)
Automatic Data Processing logo

Automatic Data Processing

LeaderManufacturing

Enterprise

Roseland NJ payroll and HCM leader (NASDAQ: ADP) $19.2B FY2024 revenue (+7%); 1.1M clients, $55B+ float income, TotalSource PEO, ADP NER economic data competing with Paychex and Workday.

AI VisibilityBeta
Overall Score
B78
Category Rank
#46 of 272
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
83
Perplexity
74
Gemini
76

About

Automatic Data Processing, Inc. (ADP) is a Roseland, New Jersey-based payroll processing and human capital management company — publicly traded on the NASDAQ (NASDAQ: ADP) as an S&P 500 Information Technology component — providing payroll processing, tax administration, benefits administration, HR management, time and attendance, talent management, and retirement plan services to 1.1 million clients ranging from small businesses (1-49 employees) to large enterprises (1,000+ employees) through approximately 58,000 employees globally. In fiscal year 2024 (ending June 2024), ADP reported revenues of $19.2 billion (+7% year-over-year) and adjusted EPS of $9.14 (+12%), continuing the company's consistent mid-to-high single digit revenue growth and double-digit EPS growth from operating leverage and capital return. CEO Maria Black (appointed 2023, ADP's first female CEO, previously leading ADP's employer services division) leads ADP's strategy of deepening client platform engagement: ADP's "employer of record" (EOR) and professional employer organization (PEO — ADP TotalSource) services handle all payroll, HR compliance, and benefits administration for small and mid-size businesses — creating outsourcing relationships where ADP becomes the operational HR department for companies that lack internal HR expertise. ADP's client fund float (ADP holds $55+ billion in client payroll funds between the time employers fund payroll and ADP distributes payments to employees and tax authorities — a multi-day float period generating interest income on $55B at current interest rates) generated $1.6B+ in interest income in FY2024 as rates remained elevated, creating an earnings tailwind that amplifies ADP revenue growth during high-interest rate environments.

Full profile
Rockwell Automation logo

Rockwell Automation

LeaderManufacturing

Industrial Automation

$8.3B revenue FY2024 (-8.8% YoY); Q3 FY2025 $2,144M (+5% YoY recovery); Total ARR +16% FY2024, +7% Q3 FY2025; North America best-performing market; industrial automation leader

AI VisibilityBeta
Overall Score
A85
Category Rank
#5 of 272
AI Consensus
79%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
82
Gemini
85

About

Rockwell Automation is the world's largest company dedicated solely to industrial automation and digital transformation, founded in 1903 and headquartered in Milwaukee, Wisconsin. The company's mission is to expand human possibility by connecting people's ingenuity with the potential of technology to build a more productive and sustainable world. Its core technology portfolio spans programmable logic controllers (PLCs), industrial networking, motion control, and safety systems that form the backbone of manufacturing operations globally.\n\nRockwell's product and software platform — marketed under the Logix, FactoryTalk, and Plex brands — covers everything from discrete and process automation hardware to cloud-based MES, ERP, and AI-driven analytics for smart manufacturing. The Plex acquisition brought cloud-native manufacturing execution and ERP capabilities into the portfolio, expanding Rockwell's appeal to mid-market manufacturers. Annual recurring revenue (ARR) grew 16% in FY2024, reflecting strong adoption of its software and subscription offerings across the installed base.\n\nRockwell reported $8.3 billion in revenue for FY2024 and showed 5% year-over-year recovery in Q3 FY2025 after inventory correction headwinds in prior periods. North America remains its strongest and most profitable market. The company is investing heavily in industrial AI and edge computing to capitalize on the fourth industrial revolution, competing with Siemens, ABB, and Honeywell. Its dominant North American installed base and deep customer switching costs provide significant pricing power and long-term revenue visibility.

Full profile

AI Visibility Head-to-Head

78
Overall Score
85
#46
Category Rank
#5
77
AI Consensus
79
stable
Trend
stable
83
ChatGPT
84
74
Perplexity
82
76
Gemini
85
74
Claude
84
78
Grok
91

Key Details

Category
Enterprise
Industrial Automation
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Rockwell Automation
Industrial Automation

Integrations

Only Automatic Data Processing
Only Rockwell Automation
Automatic Data Processing is classified as company. Rockwell Automation is classified as company.

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