Ashby vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Ashby leads in AI visibility (59 vs 18)
Ashby logo

Ashby

ChallengerHR Tech

HR Software

Ashby is a modern ATS for high-growth tech companies built on deep recruiting analytics, integrated CRM sourcing, and automated scheduling; known for transparent published pricing targeting Series A–D tech companies.

AI VisibilityBeta
Overall Score
C59
Category Rank
#11 of 56
AI Consensus
55%
Trend
stable
Per Platform
ChatGPT
54
Perplexity
68
Gemini
62

About

Ashby is a modern applicant tracking system (ATS) and recruiting platform designed for high-growth technology companies, combining scheduling automation, analytics, and structured interview workflows in a single system. Founded in 2018 and headquartered in San Francisco, Ashby was built from the ground up to serve companies that have outgrown simpler tools like Lever or Greenhouse's entry-level tiers, with a particular focus on deep analytics that let recruiting leaders measure pipeline efficiency, source quality, and interview process performance.

Full profile
Decimal logo

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

59
Overall Score
18
#11
Category Rank
#1
55
AI Consensus
84
stable
Trend
up
54
ChatGPT
21
68
Perplexity
17
62
Gemini
23
64
Claude
18
50
Grok
22

Key Details

Category
HR Software
Tech-Enabled Bookkeeping
Tier
Challenger
Emerging
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Ashby
HR Software
Only Decimal
Tech-Enabled Bookkeeping

Integrations

Only Ashby

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.