Arable vs Oishii
Side-by-side comparison of AI visibility scores, market position, and capabilities
Arable monitors crop microclimate, soil moisture, and plant health in real time using field-deployed sensors, helping growers optimize irrigation and reduce risk.
About
Arable is a precision agriculture platform built around a proprietary multi-sensor device — the Arable Mark — that measures crop microclimate, solar radiation, plant canopy temperature, rainfall, soil moisture, and evapotranspiration directly in the field. Unlike weather stations that measure ambient conditions at a distance from crops, the Arable Mark is deployed within the crop canopy to capture the thermal and moisture environment that plants actually experience. This microclimate data feeds agronomic models that estimate crop water stress, predict irrigation demand, and forecast pest and disease pressure with field-level precision.
Oishii operates the world's largest indoor vertical strawberry farm; raised $370M total including $150M Series C (May 2026); acquired Tortuga AgTech robotics in 2025; sells Omakase, Koyo, and Nikko berries at $4.99–$15 at US retailers.
About
Oishii is a New York-based vertical farming company founded in 2016 that grows premium indoor strawberries and berries using proprietary robotic Smart Farm technology. The company operates the world''s largest indoor vertical strawberry farm and has become one of the most recognized brands in the premium produce category, known for its Omakase Berry — originally launched at nearly $50 per tray in 2018. Oishii has since expanded its product line to include the Koyo Berry, Nikko Berry, and Rubí Tomato, and has introduced accessible retail pack sizes ranging from $4.99 to $15 to broaden market reach.
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