Applied Systems vs Figma

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figma leads in AI visibility (99 vs 68)
Applied Systems logo

Applied Systems

LeaderInsurance Technology (InsurTech) & Risk Management

Insurance Agency Management & Connectivity Platform

Insurance agency management and connectivity platform. University Park IL. PE-backed. Serves 50,000+ agencies globally with EPIC AMS, CSR24, and carrier connectivity network.

AI VisibilityBeta
Overall Score
B68
Category Rank
#1 of 1
AI Consensus
63%
Trend
up
Per Platform
ChatGPT
69
Perplexity
63
Gemini
60

About

Applied Systems is the largest insurance technology company serving independent agencies and brokers, headquartered in University Park, Illinois, and backed by private equity. The company's flagship EPIC agency management system (AMS) is used by over 50,000 agencies in the United States, Canada, the UK, and Ireland, managing policy data, client relationships, accounting, document management, and carrier communications for the global independent agent distribution channel. Applied also owns EZLynx (comparative rating), CSR24 (client self-service portal), and a suite of connectivity tools that form the backbone of independent agent technology infrastructure.\n\nApplied's carrier connectivity platform is a critical component of the insurance distribution ecosystem — providing the technology infrastructure that transmits data between agencies and hundreds of insurance carriers, enabling real-time quoting, policy downloads, and claims status. Applied Connect, the company's API-based connectivity network, processes billions of transactions annually between agents and carriers, making Applied a de facto infrastructure provider for the independent agent channel. This network effect creates significant switching costs and competitive barriers that newer AMS vendors struggle to overcome.\n\nApplied Systems has grown primarily through acquisition, building a portfolio of complementary products including EZLynx, Planck (AI-powered commercial lines underwriting), and international AMS platforms. The company's PE backing has funded aggressive product investment and international expansion, positioning Applied as a global insurance distribution technology platform rather than purely a domestic AMS vendor. As independent agents face growing competition from direct digital insurance channels, Applied's investment in modern APIs, analytics, and digital client experience tools supports agents' competitiveness.

Full profile
Figma logo

Figma

LeaderDesign & Creative Tools

Design & Collaboration

Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.

AI VisibilityBeta
Overall Score
A99
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
99
Gemini
97

About

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.

Full profile

AI Visibility Head-to-Head

68
Overall Score
99
#1
Category Rank
#1
63
AI Consensus
77
up
Trend
stable
69
ChatGPT
90
63
Perplexity
99
60
Gemini
97
65
Claude
94
76
Grok
99

Capabilities & Ecosystem

Capabilities

Only Applied Systems
Insurance Agency Management & Connectivity Platform
Only Figma
Design & Collaboration

Integrations

Figma is classified as company.

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