AnyRoad vs CallRail
Side-by-side comparison of AI visibility scores, market position, and capabilities
AnyRoad is an experiential marketing intelligence platform that measures the ROI of live branded experiences; raised $22M Series B (2021); integrates with Salesforce, HubSpot, and Shopify to connect event data to loyalty and revenue outcomes;
About
AnyRoad is a marketing technology company founded in 2014 by Jonathan Yaffe and Andrew Yaffe and headquartered in San Francisco, California. The company operates an experiential relationship management (ERM) platform designed to help consumer brands measure, manage, and optimize their offline branded experiences — including tastings, tours, classes, pop-ups, events, and experiential retail. AnyRoad integrates into brands'' CRM, loyalty, ERP, and POS systems to connect each consumer touchpoint at a live experience to downstream metrics including loyalty enrollment, revenue per visitor, brand perception lift, and lifetime value increase — giving brands quantifiable ROI data on their experiential marketing programs.
CallRail is the leading call tracking and marketing analytics platform for SMBs and agencies; surpassed $100M ARR in 2024; raised $148M total; serves 180,000+ customers; tracks calls, texts, chats, and forms to connect offline conversions back to
About
CallRail is a marketing analytics company founded in 2011 by Andy Powell and Kevin Mann and headquartered in Atlanta, Georgia. The company provides a call tracking and lead intelligence platform that helps businesses — primarily SMBs, local service companies, and marketing agencies — understand which marketing campaigns are driving phone calls, text messages, form submissions, and chat conversations. By assigning unique tracking phone numbers to different marketing channels (Google Ads, Facebook, SEO, direct mail, etc.), CallRail enables marketers to attribute offline conversions back to their source, calculate true campaign ROI, and optimize marketing spend based on leads that actually contact a business.
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