Company Overview
About AnyRoad
AnyRoad is a marketing technology company founded in 2014 by Jonathan Yaffe and Andrew Yaffe and headquartered in San Francisco, California. The company operates an experiential relationship management (ERM) platform designed to help consumer brands measure, manage, and optimize their offline branded experiences — including tastings, tours, classes, pop-ups, events, and experiential retail. AnyRoad integrates into brands'' CRM, loyalty, ERP, and POS systems to connect each consumer touchpoint at a live experience to downstream metrics including loyalty enrollment, revenue per visitor, brand perception lift, and lifetime value increase — giving brands quantifiable ROI data on their experiential marketing programs.
Business Model & Competitive Advantage
AnyRoad raised a $22M Series B in 2021 led by Stripes, with participation from Andreessen Horowitz and others, bringing total funding to approximately $30M. The platform is used by premium consumer brands in spirits and wine (Diageo, Anheuser-Busch), luxury goods (LVMH), consumer electronics (Samsung), and food and beverage — categories where physical brand experiences (distillery tours, winery tastings, flagship retail events) are a primary channel for customer acquisition and loyalty building. AnyRoad''s integrations include Salesforce, HubSpot, Shopify, Klaviyo, and various POS systems, enabling experience data to flow directly into downstream marketing automation and commerce platforms.
Competitive Landscape 2025–2026
AnyRoad positions itself as the category creator of "Experiential Relationship Management" — a brand category analogous to CRM for digital interactions but focused on the data and relationship lifecycle stemming from physical consumer experiences. Its core thesis is that direct-to-consumer experiences generate the highest brand affinity and customer lifetime value, but have historically been the least measurable marketing channel. AnyRoad competes in the event management and experiential marketing analytics space with Cvent (enterprise event management), Bizzabo, and general event booking platforms, though its focus on consumer brand experience measurement is relatively unique.
Frequently Asked Questions
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