Angi (Angie's List) vs Redfin
Side-by-side comparison of AI visibility scores, market position, and capabilities
IAC-owned (NASDAQ: ANGI) home services marketplace connecting 200K+ professionals with homeowners; Happiness Guarantee competing with Thumbtack and Amazon Home Services for $600B home services lead generation.
About
Angi (formerly Angie's List, rebranded 2021) is an Indianapolis-based home services marketplace connecting homeowners with local service professionals — plumbers, electricians, HVAC technicians, cleaners, landscapers, and 500+ other home service categories — through a two-sided marketplace that generates revenue from service provider advertising, HomeAdvisor lead generation, and Angi Key subscription memberships. Operated by IAC/Angi Inc. (NASDAQ: ANGI), Angi has 200,000+ service professionals on the platform and provides the Happiness Guarantee that protects homeowners from unsatisfactory service outcomes.
Tech real estate brokerage acquired by Rocket Companies (RKT) for $1.75B stock (March 2025); Q4 2024 $244.3M revenue (+12% YoY) with Rocket Preferred Pricing integration competing with Zillow for integrated home search and mortgage.
About
Redfin Corporation was a Seattle-based technology-powered real estate brokerage — publicly traded on NASDAQ (RDFN) from 2017 until its acquisition by Rocket Companies in March 2025 — that combined salaried real estate agents with technology platforms to reduce commissions and provide home buyers and sellers with lower costs than traditional brokerages. Founded in 2004 and led by CEO Glenn Kelman since 2005, Redfin grew to serve customers across the United States and Canada with over 50 million monthly website visitors, generating Q4 2024 revenue of $244.3 million (+12% year-over-year). In March 2025, Rocket Companies (NYSE: RKT) — America's largest mortgage lender — completed the acquisition of Redfin for $1.75 billion in stock (enterprise value $2.36 billion), creating an integrated homebuying ecosystem. The combined company offers 'Rocket Preferred Pricing' providing Redfin buyers either a 1% lower interest rate for the first year or up to $6,000 in lender credits when financing through Rocket Mortgage.
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