Airtime vs Adobe Creative Cloud
Side-by-side comparison of AI visibility scores, market position, and capabilities
Airtime (formerly Mmhmm) is a video communication toolkit founded by Evernote's Phil Libin; rebranded in April 2025 with new products Airtime Creator and Airtime Camera; raised $140M total including a $100M Series B from SoftBank Vision Fund;
About
Airtime — formerly known as Mmhmm — is a video communication software company founded in 2020 by Phil Libin, the co-founder and former CEO of Evernote, and headquartered in San Francisco, California. The company launched Mmhmm during the COVID-19 pandemic as a virtual camera application that allowed users to create custom visual presentations, backgrounds, and on-screen layouts during video calls on Zoom, Google Meet, Teams, and Webex — turning video meetings into more dynamic, studio-like experiences. The product attracted significant attention from remote workers, content creators, educators, and business communicators seeking more polished and engaging video appearances.
Adobe Creative Cloud is Adobe's subscription suite with $15.9B Digital Media revenue in FY2024. 35M+ paid subscribers. Includes Photoshop, Illustrator, Premiere Pro. Parent: Adobe (ADBE).
About
Adobe Creative Cloud is the flagship subscription product line of Adobe Inc. (NASDAQ: ADBE), encompassing over 20 professional creative applications including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and Acrobat. Launched in 2012, Creative Cloud transformed Adobe from a packaged-software company into a SaaS business, dramatically expanding its recurring revenue base and lowering the barrier to access for creative professionals globally.
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