Airbase vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (22 vs 18)
Airbase logo

Airbase

GrowthFinTech

Spend Management

Airbase (San Francisco) unifies AP bill pay, corporate cards, and expense reimbursement for mid-market companies under a single approval workflow, eliminating siloed spend management tools.

AI VisibilityBeta
Overall Score
D22
Category Rank
#4 of 5
AI Consensus
77%
Trend
up
Per Platform
ChatGPT
21
Perplexity
21
Gemini
19

About

Airbase is a San Francisco-based spend management company that provides mid-market companies with an integrated platform covering accounts payable bill payment, virtual and physical corporate cards, and employee expense reimbursements in a single system with a unified approval workflow. By consolidating these three previously separate processes, Airbase gives finance teams a complete view of all non-payroll company spending and enables consistent approval policies regardless of payment method. The platform's guided buying experience routes all purchase requests through the correct approvals before commitment, preventing unauthorized spend rather than catching it after the fact. Airbase serves mid-market technology companies and was acquired by Paylocity in 2023 for $325M, gaining access to Paylocity's customer base of HR and payroll software users. Prior to acquisition, Airbase raised over $130M from investors including Bain Capital Ventures and First Round Capital.

Full profile
Decimal logo

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

22
Overall Score
18
#4
Category Rank
#1
77
AI Consensus
84
up
Trend
up
21
ChatGPT
21
21
Perplexity
17
19
Gemini
23
28
Claude
18
26
Grok
22

Key Details

Category
Spend Management
Tech-Enabled Bookkeeping
Tier
Growth
Emerging
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Airbase
Spend Management
Only Decimal
Tech-Enabled Bookkeeping

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