Aflac vs Brown & Brown
Side-by-side comparison of AI visibility scores, market position, and capabilities
Columbus GA supplemental insurance (NYSE: AFL) at $19.13B 2024 revenue, $5.44B net income; largest US supplemental insurer and Japan's largest insurer (1-in-4 households), 16% dividend increase Q1 2025 competing with Unum and MetLife.
About
Aflac Incorporated is a Columbus, Georgia-based supplemental health and life insurance company — publicly traded on the New York Stock Exchange (NYSE: AFL) as an S&P 500 Financials component — providing voluntary, payroll-deducted supplemental insurance policies that pay cash benefits directly to policyholders when they experience a covered illness, injury, or medical event, operating in the United States and Japan through approximately 11,500 employees and 70,000+ US agents and brokers. Aflac is the largest supplemental insurance provider in the United States and the largest insurance company in Japan (where approximately 1 in 4 Japanese households holds an Aflac policy). In fiscal year 2024, Aflac reported full-year revenue of $19.13 billion and net income of $5.44 billion, with Q4 2024 revenues of $5.4 billion and net earnings of $1.9 billion ($3.42 diluted EPS) — and the company announced a 16% dividend increase for Q1 2025, reflecting the business's strong capital generation. CEO Dan Amos has led Aflac since 1990, building one of the most recognized insurance brands globally through the Aflac Duck mascot (introduced 2000) that made Aflac's name synonymous with voluntary supplemental insurance in the United States. Aflac Japan generates the majority of Aflac's earnings through cancer insurance, medical insurance, and income support policies sold through bank channel partnerships (Japan Post Bank, major regional banks) and traditional agents.
Daytona Beach FL insurance brokerage (NYSE: BRO) $4.5B FY2024 revenue (+12%); decentralized acquisition model, National Programs specialty, 30-year consistent growth competing with Marsh McLennan and Aon.
About
Brown & Brown, Inc. is a Daytona Beach, Florida-based insurance brokerage and risk management company — publicly traded on the New York Stock Exchange (NYSE: BRO) as an S&P 500 Financials component — providing insurance brokerage, risk management consulting, and third-party claims administration services to businesses and individuals across the United States, Canada, the UK, Ireland, and Bermuda through approximately 16,000 employees at 500+ offices. In fiscal year 2024, Brown & Brown reported revenues of $4.5 billion (+12% organic growth) — continuing its 30-year track record of consistent organic and acquisition-driven revenue growth that has made Brown & Brown one of the fastest-growing large insurance brokers in the US, growing from $1B revenue in 2015 to $4.5B in 2024 through organic growth compounding and disciplined acquisition integration. CEO Powell Brown (son of founder Hyatt Brown, representing the family's generational leadership of the company) leads Brown & Brown's distinctive "decentralized" operating model where each acquired insurance agency retains its local brand identity, leadership team, and community relationships while benefiting from Brown & Brown's national carrier relationships, compliance infrastructure, shared technology, and capital for further acquisition. Brown & Brown's four business segments — Retail (local commercial insurance for small-to-midsize businesses), National Programs (specialty program insurance distributed through managing general agents for specific industries — veterinarians, dentists, pest control, construction), Wholesale Brokerage (surplus lines excess and specialty placement for non-admitted risks), and Services (third-party claims administration) — provide diversified revenue across insurance distribution channels that smooth individual market cycle volatility.
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