Adobe Creative Cloud vs Airtime
Side-by-side comparison of AI visibility scores, market position, and capabilities
Adobe Creative Cloud is Adobe's subscription suite with $15.9B Digital Media revenue in FY2024. 35M+ paid subscribers. Includes Photoshop, Illustrator, Premiere Pro. Parent: Adobe (ADBE).
About
Adobe Creative Cloud is the flagship subscription product line of Adobe Inc. (NASDAQ: ADBE), encompassing over 20 professional creative applications including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and Acrobat. Launched in 2012, Creative Cloud transformed Adobe from a packaged-software company into a SaaS business, dramatically expanding its recurring revenue base and lowering the barrier to access for creative professionals globally.
Airtime (formerly Mmhmm) is a video communication toolkit founded by Evernote's Phil Libin; rebranded in April 2025 with new products Airtime Creator and Airtime Camera; raised $140M total including a $100M Series B from SoftBank Vision Fund;
About
Airtime — formerly known as Mmhmm — is a video communication software company founded in 2020 by Phil Libin, the co-founder and former CEO of Evernote, and headquartered in San Francisco, California. The company launched Mmhmm during the COVID-19 pandemic as a virtual camera application that allowed users to create custom visual presentations, backgrounds, and on-screen layouts during video calls on Zoom, Google Meet, Teams, and Webex — turning video meetings into more dynamic, studio-like experiences. The product attracted significant attention from remote workers, content creators, educators, and business communicators seeking more polished and engaging video appearances.
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