Adobe Commerce vs Toast POS
Side-by-side comparison of AI visibility scores, market position, and capabilities
Adobe's enterprise e-commerce platform (formerly Magento) with B2B commerce and Experience Cloud integration; targeting mid-market retailers competing with Salesforce Commerce Cloud and Shopify Plus.
About
Adobe Commerce (formerly Magento) is an enterprise e-commerce platform providing flexible, customizable online store functionality for B2C and B2B commerce — offering product catalog management, order management, payment processing, customer segmentation, and extensive extensibility through a large ecosystem of marketplace extensions. Acquired by Adobe in 2018 for $1.68 billion (Magento was originally acquired from eBay), Adobe Commerce is now part of Adobe Experience Cloud (Adobe's enterprise digital experience platform) alongside Adobe Analytics, Adobe Campaign, and Adobe Experience Manager. Adobe (NASDAQ: ADBE) generates over $21 billion in annual revenue.\n\nAdobe Commerce (the enterprise tier) and Magento Open Source (the free community version) serve different market segments — Magento Open Source serves smaller merchants and developers who build custom stores, while Adobe Commerce targets larger retailers (mid-market to enterprise) with managed cloud hosting, B2B commerce capabilities, and integration with Adobe's broader Experience Cloud for unified customer data and personalization. Adobe Commerce powers thousands of large retail websites including Ford, Tommy Hilfiger, and Helly Hansen.\n\nIn 2025, Adobe Commerce competes with Salesforce Commerce Cloud (Demandware), Shopify Plus (upmarket enterprise), BigCommerce Enterprise, and SAP Commerce Cloud for mid-market and enterprise e-commerce platform share. The e-commerce platform market has been disrupted by Shopify's growth — Shopify Plus has taken significant share from legacy enterprise platforms by offering faster implementation and lower TCO. Adobe's 2025 strategy focuses on Adobe Commerce integration with the broader Adobe Experience Cloud for unified AI personalization (Adobe Sensei), positioning Adobe Commerce as the platform for retailers who need both e-commerce and marketing automation in a tightly integrated suite.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
About
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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