Addepar vs Alpaca

Side-by-side comparison of AI visibility scores, market position, and capabilities

Addepar logo

Addepar

LeaderFinancial Services

Wealth Management Technology

Addepar is the leading investment data platform for wealth managers, family offices, and private banks — managing $7T+ in client assets across 1,200+ firms. Raised $230M Series G at a $3.25B valuation in May 2025.

About

Addepar was founded in 2009 by Joe Lonsdale (also a co-founder of Palantir) with the mission of bringing transparency and precision to wealth management data. The platform aggregates complex portfolio data across asset classes — including public equities, fixed income, private equity, real assets, hedge funds, and alternatives — and delivers sophisticated analytics, reporting, and performance attribution tools to wealth managers, family offices, registered investment advisors, and private banks. As of 2025, Addepar's platform manages and advises on more than $7 trillion in client assets across more than 1,200 firms in over 50 countries.

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Alpaca logo

Alpaca

LeaderFinancial Services

Brokerage Infrastructure API Platform

Alpaca is a self-clearing broker-dealer and global leader in brokerage infrastructure APIs for stocks, ETFs, options, and fixed income; raised $52M Series C in April 2025 totaling $170M;

About

Alpaca is a developer-first brokerage infrastructure company founded in 2015 and headquartered in San Mateo, California. It operates as a fully self-clearing broker-dealer with DTCC, Nasdaq, OCC, and FICC memberships — enabling it to provide end-to-end brokerage infrastructure for stocks, ETFs, options, fixed income, and cryptocurrency without requiring partners to manage their own clearing relationships. Alpaca's Broker API allows fintech companies, neobrokerages, robo-advisors, and wealth management platforms to embed multi-asset trading into their applications with a single integration.

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Key Details

Category
Wealth Management Technology
Brokerage Infrastructure API Platform
Tier
Leader
Leader
Entity Type
brand
brand

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