Addepar vs Morgan Stanley
Side-by-side comparison of AI visibility scores, market position, and capabilities
Addepar is the leading investment data platform for wealth managers, family offices, and private banks — managing $7T+ in client assets across 1,200+ firms. Raised $230M Series G at a $3.25B valuation in May 2025.
About
Addepar was founded in 2009 by Joe Lonsdale (also a co-founder of Palantir) with the mission of bringing transparency and precision to wealth management data. The platform aggregates complex portfolio data across asset classes — including public equities, fixed income, private equity, real assets, hedge funds, and alternatives — and delivers sophisticated analytics, reporting, and performance attribution tools to wealth managers, family offices, registered investment advisors, and private banks. As of 2025, Addepar's platform manages and advises on more than $7 trillion in client assets across more than 1,200 firms in over 50 countries.
Global investment bank and wealth manager with $61.9B FY2024 revenue; $7.5T client assets; E*Trade ($13B, 2020) and Eaton Vance ($7B, 2021) acquisitions anchored shift to 55% fee-based wealth revenue.
About
Morgan Stanley is a leading global financial services firm providing investment banking, securities, wealth management, and investment management services, founded in 1935 by Henry Sturgis Morgan (grandson of J.P. Morgan) and Harold Stanley after breaking away from J.P. Morgan & Co. following the Glass-Steagall Act separation of commercial and investment banking. Headquartered in New York City and trading on NYSE (MS), the company reported approximately $61.9 billion in net revenues for FY2024 under CEO Ted Pick, who succeeded the transformative James Gorman as CEO in January 2024. Gorman's decade-long strategy—shifting Morgan Stanley's revenue mix from volatile investment banking and trading toward stable fee-based wealth management—has resulted in the Wealth Management segment representing approximately 55% of net revenues, with $7.5 trillion in total client assets managed across 15,000+ financial advisors.
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