ABB vs Stoke Space
Side-by-side comparison of AI visibility scores, market position, and capabilities
Zurich industrial automation (NYSE: ABB) at $2.3B robotics revenue divesting to SoftBank for $5.375B (closing mid-to-late 2026); 140+ year history refocusing on electrification and motion control competing with Siemens for industrial automation.
About
ABB Ltd is a Zurich, Switzerland-headquartered industrial technology company — publicly traded on the New York Stock Exchange (NYSE: ABB) and SIX Swiss Exchange — providing electrification, motion control, process automation, and (pending divestiture) robotics solutions to utilities, industrial manufacturers, transportation, and infrastructure operators globally with approximately 110,000 employees. Formed in 1988 through the merger of Sweden's ASEA (founded 1883, launched the IRB 6 industrial robot in 1974) and Switzerland's Brown Boveri (founded 1891), ABB is undergoing a major strategic transformation: in 2025, ABB announced the divestiture of its ABB Robotics & Discrete Automation division (2024 revenue $2.3 billion, ~7,000 employees) to SoftBank Group Corp. for $5.375 billion, with the transaction expected to close mid-to-late 2026 — separating the robotics business to focus ABB on core electrification and motion segments.
Kent WA aerospace company developing fully reusable two-stage Nova rocket; $990M total raised with $510M Series D in 2025 from USIT plus Space Force contract competing with SpaceX for medium-lift reusable launch.
About
Stoke Space Technologies is a Kent, Washington-based aerospace launch company developing Nova — the first fully reusable two-stage rocket with both a reusable booster (first stage) and a reusable upper stage (second stage) — targeting the medium-lift launch market with a 4,500 kg to LEO payload capacity at economics enabled by full vehicle reuse rather than expendable second stages. Founded by Andy Lapsa and Tom Feldman (both Boeing engineers) and backed by Y Combinator (W21) with $990 million total raised including a $510 million Series D in September 2025 led by Thomas Tull's US Innovative Technology Fund (USIT), a $260 million Series C in January 2025 led by Breakthrough Energy Ventures, and a US Space Force National Security Space Launch contract award in 2025.
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