Side-by-side comparison of AI visibility scores, market position, and capabilities
Zurich industrial automation (NYSE: ABB) at $2.3B robotics revenue divesting to SoftBank for $5.375B (closing mid-to-late 2026); 140+ year history refocusing on electrification and motion control competing with Siemens for industrial automation.
ABB Ltd is a Zurich, Switzerland-headquartered industrial technology company — publicly traded on the New York Stock Exchange (NYSE: ABB) and SIX Swiss Exchange — providing electrification, motion control, process automation, and (pending divestiture) robotics solutions to utilities, industrial manufacturers, transportation, and infrastructure operators globally with approximately 110,000 employees. Formed in 1988 through the merger of Sweden's ASEA (founded 1883, launched the IRB 6 industrial robot in 1974) and Switzerland's Brown Boveri (founded 1891), ABB is undergoing a major strategic transformation: in 2025, ABB announced the divestiture of its ABB Robotics & Discrete Automation division (2024 revenue $2.3 billion, ~7,000 employees) to SoftBank Group Corp. for $5.375 billion, with the transaction expected to close mid-to-late 2026 — separating the robotics business to focus ABB on core electrification and motion segments.
€75.9B revenue FY2024 (+3% comparable); Q3 FY2025 €19.4B (+5% comparable); 3-7% comparable growth expected FY2025; automation business recovering Q3; manufacturing automation leader
Siemens is a German technology and industrial conglomerate founded in 1847 by Werner von Siemens, one of the oldest and most broadly diversified technology companies in the world. Today the company's focus is concentrated in two high-growth segments: Digital Industries, which provides automation, industrial software, and manufacturing execution systems; and Smart Infrastructure, which delivers grid technology, building automation, and electrification solutions. Siemens' core technology platform, the Siemens Xcelerator open digital business ecosystem, connects hardware, software, and services into an integrated industrial AI and automation layer.\n\nSiemens' product and solutions portfolio spans factory automation (PLCs, drives, robots), simulation and digital twin software (through Siemens EDA and Siemens Opcenter), building management systems, power grid components, and electrification infrastructure. Its industrial software business — including the NX CAD/CAM suite, Teamcenter PLM, and MindSphere industrial IoT platform — serves aerospace, automotive, electronics, and energy companies managing the complexity of modern product development and manufacturing operations.\n\nSiemens generated €75.9B in revenue in FY2024, a 3% increase, and reported €19.4B in Q3 FY2025 revenue, up 5%. The company has positioned itself as a leader in the industrial AI and automation megatrend, investing heavily in AI-augmented manufacturing tools and smart grid technology needed to support the global energy transition. With a $100B+ market capitalization and deep relationships across global industry, Siemens is well positioned to capture the digitization and electrification capex cycle accelerating through the late 2020s.
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