360dialog vs MessageBird
Side-by-side comparison of AI visibility scores, market position, and capabilities
360dialog is a WhatsApp Business API provider and Meta Business Solution Partner enabling agencies and ISVs to build WhatsApp messaging products for end clients globally.
About
360dialog is a Berlin and São Paulo-based WhatsApp Business API provider and Meta Business Solution Partner that serves as the connectivity and billing intermediary between Meta's WhatsApp Business Platform and the software companies, agencies, and enterprises that build products and services on top of WhatsApp messaging. Founded in 2016, 360dialog recognized early that WhatsApp Business API access required a Meta-certified BSP (Business Solution Provider) to process onboarding, manage business account verification, provision WABA (WhatsApp Business Account) configurations, and handle billing for the per-conversation pricing that Meta charges for WhatsApp Business API usage — a set of operational and compliance requirements that most software companies building WhatsApp features preferred to delegate to a specialist rather than navigate directly with Meta.
MessageBird (now Bird) is a global CPaaS platform serving ~20,000 customers; powers 40% of global commerce email; unified SMS, email, WhatsApp, voice, and AI into one platform; rebranded to Bird in 2024.
About
MessageBird, now operating as Bird, is an Amsterdam-based communications platform-as-a-service (CPaaS) company that enables businesses to communicate with customers across SMS, email, voice, WhatsApp, WeChat, Messenger, Instagram, and other channels through a unified platform and API suite. Founded in 2011 by Robert Vis, the company grew to become one of the world's largest independent CPaaS providers, serving nearly 20,000 customers globally including major enterprises and high-volume digital commerce companies.
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