Company Overview
About Yenmo
Yenmo is a Mumbai, India-based secured consumer lending platform — backed by Y Combinator with $500,000 from Y Combinator in March 2024 and ₹9.2 crore ($1.1 million) in seed funding in March 2025 from Y Combinator, Pioneer Fund, and Team Ignite Ventures — providing Indian retail investors and consumers with instant loans against mutual funds and stock portfolios (securities-backed lending) at a 10.5% flat interest rate with processing in under 5 minutes, democratizing access to financial products previously accessible only to high-net-worth individuals through traditional broker margin facilities. Founded in 2023 by Ashutosh Purohit, Yenmo generated ₹97.3 lakh ($116,000) in annual revenue in FY2024.
Business Model & Competitive Advantage
Yenmo's securities-backed lending platform addresses the liquidity gap that India's 100 million+ retail mutual fund and stock investors face: most retail investors have significant wealth locked in their investment portfolios but cannot access liquidity without selling investments and triggering capital gains tax — an inefficient and costly way to handle temporary cash flow needs. Loan Against Mutual Funds (LAMF) and Loan Against Securities (LAS) are established products in India's regulated lending framework (SEBI allows pledging of mutual fund units and listed stocks as collateral for loans) that provide immediate liquidity without requiring portfolio liquidation. However, traditional LAMF products are available only through bank branches (requiring in-person visits, 3-7 day processing, and minimum loan amounts of ₹5-10 lakh that exclude small portfolio holders) or through broker margin facilities (requiring active brokerage accounts with specific approved brokers). Yenmo's digital pledge workflow (completing the entire LAMF application, KYC verification, portfolio valuation, and disbursement digitally in under 5 minutes) provides the convenience and accessibility that makes LAMF available to first-time borrowers with portfolios as small as ₹50,000.
Competitive Landscape 2025–2026
In 2025, Yenmo competes in the India secured lending, loan against securities, and digital fintech lending market with Mirae Asset Capital (LAMF through mutual fund AMC), Bajaj Finserv (large NBFC with securities-backed products), and Cube Wealth (investment and credit platform, $4M raised) for India retail investor securities-backed lending platform adoption. Y Combinator backing and Pioneer Fund's investment reflect conviction in the securities-backed lending opportunity for India's rapidly growing retail investment base — mutual fund AUM in India exceeded ₹50 trillion in 2024, with SIP investors numbering 90 million. The 10.5% flat rate positions Yenmo competitively against personal loans (14-24% flat) while the digital pledge removes the friction of traditional LAMF products. The 2025 strategy focuses on growing the mutual fund pledge product (broader AMC integrations), building the demat-linked stock pledge for equity portfolio owners, and expanding to the small business owner segment needing working capital against investment portfolios.
Recent Activity
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Emerging Innovator
Yenmo is an emerging player bringing innovative solutions to the Finance market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
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