Brand Intelligence Graph
Company Overview
About Twix
Twix is one of the world's best-selling chocolate candy bar brands — featuring a crunchy shortbread biscuit base topped with caramel and coated in milk chocolate — owned by Mars, Incorporated, and sold in more than 110 countries globally. Introduced in the UK in 1967 as "Raider" (rebranded to Twix outside the UK in the 1990s), Twix is part of Mars' core confectionery portfolio alongside Snickers, M&M's, Milky Way, and Kit Kat (in some markets), generating billions in annual revenue as one of the top-five selling global candy bars.
Business Model & Competitive Advantage
Twix's "Left Twix/Right Twix" marketing campaign — a long-running comedic rivalry suggesting the two fingers in a Twix package are made differently, with fictional Left Twix Factory and Right Twix Factory — became a culturally resonant running gag that created engagement and social media conversation. Product extensions include Twix Minis (fun size), Twix Ice Cream Bars, White Twix (white chocolate coating), and Twix PB (peanut butter filling), expanding the core format for different consumption occasions.
Competitive Landscape 2025–2026
In 2025, Twix competes in the global chocolate confectionery market as part of Mars' portfolio against Nestlé (Kit Kat, Crunch), Hershey (Reese's, Hershey Bars), and Mondelez (Cadbury, Milka, Toblerone) for chocolate candy share. The chocolate confectionery category faces ongoing headwinds from cocoa price inflation — cocoa prices reached all-time highs in 2024 due to weather-related supply disruptions in West Africa (Ghana and Ivory Coast produce 60%+ of global cocoa), forcing price increases and package size adjustments across the category. Mars, as a private company, can absorb these pressures differently than publicly traded confectionery competitors. The 2025 strategy focuses on maintaining Twix's premium shelf positioning through marketing investment, managing cost pressures from cocoa price inflation, and growing the ice cream and miniatures formats that expand consumption occasions.
Recent Activity
View all →Foreign Filing filed 2026-05-13
TWIX Caramel Cookie Bars Minis Peg Pack Site Factory admin Fri, 04/24/2026 - 09:39 Products TWIX Caramel Cookie Bars Minis Peg Pack Available sizes 2.43 oz Whether you love Right or Left TWIX, this sharing bag of TWIX Minis brings together individually wrapped delicious bites of chocolate, caramel and cookie. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition PER SERVING Serving Size 3 pieces (30g) Servings Per Container about 2.5 Amount per serving % Daily value Calories 150 Total Fat 7 g 9% Saturated Fat 4 g 20% Trans Fat 0 g Cholesterol 0 mg 0% Sodium 60 mg 3% Total Carbohydrate 20 g 7% Dietary Fiber 0 g 0% Total Sugars 15 g Includes Added Sugars 14 g 28% Protein 1 g Vitamins | Minerals: % Daily value Vitamin D 0 mcg 0% Calcium 30 mg 2% Iron 0 mg 0% Potassium 0 mg 0% The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general advice. Ingredients: Milk Chocolate (Sugar, Cocoa Bu
TWIX COOKIE DOUGH MINIATURE STAND UP POUCH 7.7 OUNCES PER BAG 8 PER CASE Site Factory admin Thu, 04/23/2026 - 02:00 Products TWIX COOKIE DOUGH MINIATURE STAND UP POUCH 7.7 OUNCES PER BAG 8 PER CASE Twix Caramel Cookie Bars are a delicious combination of smooth chocolate, chewy caramel and crisp cookie. Delicious whether simply unwrapped and enjoyed, or incorporated into your favorite dessert recipes, these Twix Cookie Bars are sure to please. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size Amount per serving % Daily value The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general advice. Please refer to the product label for the most accurate nutrition, ingredient, and allergen information. More TWIX® products TWIX Cookie Dough Bar SEE DETAILS WHERE TO BUY TWIX Cookie Dough and Caramel Ice Cream, 14 Oz SEE DETAILS WHERE TO BUY TWIX Cookie Dough Minis Candy Bars, 7
TWIX Cookie Dough Minis Candy Bars, 7.7oz Bag Site Factory admin Thu, 04/23/2026 - 02:00 Products TWIX Cookie Dough Minis Candy Bars, 7.7oz Bag Available sizes 7.7 oz We've combined the tastes and textures of classic TWIX with a creamy, cookie dough-flavored layer. We've even sprinkled it with bits of delicious chocolate cookies and coated it all with rich milk chocolate. Give it a try for a luxurious cookie-dough experience. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 3 cookies (29g) Servings Per Container about 8 Amount per serving % Daily value Calories 150 Total Fat 8 g 10% Saturated Fat 4.5 g 23% Trans Fat 0 g Cholesterol 0 mg 0% Sodium 70 mg 3% Total Carbohydrate 18 g 7% Dietary Fiber 0 g 0% Total Sugars 13 g Includes Added Sugars 12 g 24% Protein 1 g Vitamins | Minerals: % Daily value Vitamin D 0 mcg 0% Calcium 0 mg 0% Iron 0.4 mg 2% Potassium 0 mg 0% The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes
TWIX Caramel Miniature Stand Up Pouch Sharing Size, 9.7 Oz Site Factory admin Wed, 04/22/2026 - 10:54 Products TWIX Caramel Miniature Stand Up Pouch Sharing Size, 9.7 Oz Available sizes 9.7 oz Get ready for a sweet adventure with TWIX Minis Milk Chocolate Candy Bars. Each mini milk chocolate treat is a bite of creamy milk chocolate, gooey caramel, and crunchy cookie. They’re the ultimate treat for any occasion! Planning a road trip? Perfect! Hosting a movie marathon? You bet! Want to add a little extra sweetness to your lunchbox? Absolutely! Individually wrapped for easy sharing (or not!), these mini bars are just as fun to enjoy solo as they are with friends. I mean, what are sharing size candy bags for? Two is more than one! Treat yourself to TWIX Minis Now! Add to your cart today. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 3 pieces (30g) Servings Per Container about 9 Amount per serving % Daily value Calories 150 Total Fat 7 g 9% Saturated
TWIX Bits Stand Up Pouch Treating Size, 4.4 Oz Site Factory admin Wed, 04/22/2026 - 10:54 Products TWIX Bits Stand Up Pouch Treating Size, 4.4 Oz Available sizes 4.4 oz Why settle for a bar when you can have a ball! TWIX Bits are the round, poppable twist on the beloved TWIX chocolate bar. Made with a crunchy cookie caramel-flavored center, covered in creamy chocolatey coating, TWIX Bits are sure to become your go to treat. Whether playing the game or scrolling your favorite timeline, choose TWIX Bits to entertain your taste buds. That midday slump needs a cup of coffee and a handful of TWIX Bits crunchy cookie candy. This treat-size pack makes it easy to spread the Bits around. Remember sharing your second TWIX chocolate bar? Now, you can share TWIX Bits with family and friends, with a crunch that's just the same. Who is ready for movie night? Pop the corn and pop the Bits and have a great night. Two is more than one, so get to popping with TWIX Bits. WHERE TO BUY Nutrition Play Pause
TWIX Bits Share Size, 2.83 Oz Site Factory admin Wed, 04/22/2026 - 10:54 Products TWIX Bits Share Size, 2.83 Oz Available sizes 2.83 oz Why settle for a bar when you can have a ball! TWIX Bits are the round, poppable twist on the beloved TWIX chocolate bar. Made with a crunchy cookie caramel-flavored center, covered in a chocolatey coating, TWIX Bits are sure to become your new favorite chocolate treat. Whether playing the game or scrolling your favorite timeline, choose TWIX Bits to entertain your taste buds. That midday slump needs a cup of coffee and a handful of TWIX Bits crunchy cookie candy. This share-size pack makes it easy to spread the Bits around. Remember sharing your second TWIX chocolate bar? Now, you can share TWIX Bits with family and friends, with a crunch that's just the same. Who is ready for movie night? Pop the corn and pop the Bits and have a great night. Two is more than one, so get to popping with TWIX Bits. WHERE TO BUY Nutrition Play Pause Product Description
TWIX Caramel Miniature Stand Up Pouch Treating Size, 5.0 Oz Site Factory admin Wed, 04/22/2026 - 10:54 Products TWIX Caramel Miniature Stand Up Pouch Treating Size, 5.0 Oz Available sizes 5 oz Chocolate, caramel, and cookie- all in a mini! TWIX Minis Milk Chocolate Candy Bars come in this treat size bag as the ultimate treat for any occasion! Treat yourself to TWIX Minis whenever you need a crunchy pick me up, at home or at work. Planning a road trip? Hosting a game night? Fill up a candy bowl with individually wrapped TWIX Minis and pass around the group. Last , but not least, get the party started with the treat bag full of party candy bars. From party favors to piñatas, TWIX Minis are a celebration essential- after all, what are treat sized candy bags for? However you choose to enjoy TWIX Minis, grab two. With TWIX, two is more than one. Add to your cart today. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 3 pieces (30g) Servings Per Containe
TWIX Bits Stand Up Pouch Sharing Size, 8.0 Oz Site Factory admin Wed, 04/22/2026 - 10:54 Products TWIX Bits Stand Up Pouch Sharing Size, 8.0 Oz Available sizes 8 oz TWIX Bits Crunchy Cookie Candy is a delightful treat. Each round piece is a delicious combination of a caramel flavoured crunchy cookie center covered in a creamy, chocolatey coating, making them a tasty snack. These bite-size bits are ideal for sharing with friends and coworkers or enjoying during break time. TWIX Bits are also perfect for movie nights, road trips, or as a treat while gaming or scrolling. With TWIX, you know that two is more than one, making it a great chocolatey candy choice to enjoy with others or on your own. Enjoy the crunchy cookie flavors you love from the bar, now in a delicious poppable ball. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 14 pieces (31g) Servings Per Container about 7 Amount per serving % Daily value Calories 150 Total Fat 7 g 9% Saturated Fa
TWIX Snickerdoodle Cookie Chocolate Candy Bars, Share Size - 2.82 Oz Pack Site Factory admin Fri, 04/17/2026 - 01:59 Products TWIX Snickerdoodle Cookie Chocolate Candy Bars, Share Size - 2.82 Oz Pack Available sizes 2.82 oz TWIX Snickerdoodle Cookie Chocolate Candy Bars are the New nostalgic twist your tastebuds have been asking for. Made with classic crunchy cookies, layered with Snickerdoodle flavored- caramel, and covered with milk chocolate, your mouth is watering, isn't it? This share size pack makes it easy to share the new incredible goodness of TWIX Snickerdoodle with family and friends. If you aren't sharing during movie night or a road trip, crumble and add TWIX chocolate bars to ice cream With TWIX, Two is More Than One. Add to your cart now. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 2 bars (40g) Servings Per Container 2 Amount per serving % Daily value Calories 200 Total Fat 9 g 12% Saturated Fat 5 g 25% Trans Fat 0 g Cholesterol
TWIX Snickerdoodle Cookie Chocolate Candy Bars, 1.4 Oz Pack Site Factory admin Fri, 04/17/2026 - 01:59 Products TWIX Snickerdoodle Cookie Chocolate Candy Bars, 1.4 Oz Pack Available sizes 1.41 oz TWIX Snickerdoodle Cookie Chocolate Candy Bars are the nostalgic twist your tastebuds have been asking for. Made with classic crunchy cookies, layered with Snickerdoodle flavored- caramel, and covered with milk chocolate, your mouth is watering, isn't it? This share size pack makes it easy to share the new incredible goodness of TWIX Snickerdoodle with family and friends. If you aren't sharing during movie night or a road trip, crumble and add TWIX chocolate bars to ice cream. With TWIX, Two is More Than One. Add to your cart now. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 1 pack Amount per serving % Daily value Calories 200 Total Fat 9 g 12% Saturated Fat 5 g 25% Trans Fat 0 g Cholesterol 5 mg 1% Sodium 80 mg 3% Total Carbohydrate 27 g 10% Dietary F
TWIX Caramel Miniature Stand Up Pouch Party Size, 35.6 Oz Site Factory admin Fri, 04/17/2026 - 01:59 Products TWIX Caramel Miniature Stand Up Pouch Party Size, 35.6 Oz Available sizes 35.6 oz Enjoy this one-of-a-kind cookie bar experience one piece at a time. Right TWIX is made with crunchy cookie, gooey caramel, and rich milk chocolate. Left TWIX is crafted with crispy shortbread, creamy caramel, and decadent milk chocolate. Which side will you choose? This stand-up bag of 95 minis size candies is perfect for stocking your pantry and using to pack in lunches. A great afternoon treat or a tasty addition to any celebration, TWIX Minis Size Caramel, and Chocolate Cookie Bars are individually wrapped and sure to please family, friends, and coworkers. Whether you're a Left TWIX or Right TWIX person, you'll find your favorite here. WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 3 pieces (30g) Servings Per Container about 33 Amount per serving % Daily
Key Differentiators
Emerging Innovator
Twix is an emerging player bringing innovative solutions to the Consumer Food & Beverage market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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