Brand Intelligence Graph
Company Overview
About Twix
Twix is one of the world's best-selling chocolate candy bar brands — featuring a crunchy shortbread biscuit base topped with caramel and coated in milk chocolate — owned by Mars, Incorporated, and sold in more than 110 countries globally. Introduced in the UK in 1967 as "Raider" (rebranded to Twix outside the UK in the 1990s), Twix is part of Mars' core confectionery portfolio alongside Snickers, M&M's, Milky Way, and Kit Kat (in some markets), generating billions in annual revenue as one of the top-five selling global candy bars.
Business Model & Competitive Advantage
Twix's "Left Twix/Right Twix" marketing campaign — a long-running comedic rivalry suggesting the two fingers in a Twix package are made differently, with fictional Left Twix Factory and Right Twix Factory — became a culturally resonant running gag that created engagement and social media conversation. Product extensions include Twix Minis (fun size), Twix Ice Cream Bars, White Twix (white chocolate coating), and Twix PB (peanut butter filling), expanding the core format for different consumption occasions.
Competitive Landscape 2025–2026
In 2025, Twix competes in the global chocolate confectionery market as part of Mars' portfolio against Nestlé (Kit Kat, Crunch), Hershey (Reese's, Hershey Bars), and Mondelez (Cadbury, Milka, Toblerone) for chocolate candy share. The chocolate confectionery category faces ongoing headwinds from cocoa price inflation — cocoa prices reached all-time highs in 2024 due to weather-related supply disruptions in West Africa (Ghana and Ivory Coast produce 60%+ of global cocoa), forcing price increases and package size adjustments across the category. Mars, as a private company, can absorb these pressures differently than publicly traded confectionery competitors. The 2025 strategy focuses on maintaining Twix's premium shelf positioning through marketing investment, managing cost pressures from cocoa price inflation, and growing the ice cream and miniatures formats that expand consumption occasions.
Recent Activity
View all →TWIX FUN SIZE HALLOWEEN GHOULISH GREEN Site Factory admin Wed, 09/23/2026 - 01:58 Products TWIX FUN SIZE HALLOWEEN GHOULISH GREEN Available sizes 9.79 oz For those of us who like to go all out for Halloween, it's never too early to prep for Treat Season. TWIX Ghoulish Green Fun Size Halloween Candy Bars give all the spooky Halloween colors without compromising on classic flavors. Featuring a delicious combination of smooth milk chocolate, chewy caramel, and crisp Ghoulish Green cookie center, TWIX Halloween Chocolate Bars deliver the same quality you love with eerie fun. Fill up trick-or-treat bags, decorate ghoulish baked desserts for the Halloween party, or enjoy watching a Halloween movie marathon. We get it, your Halloween to-do list is packed tighter than a mummy's tomb, but trust us, making TWIX Ghoulish Green cookie chocolate bars your number one priority is a scream-worthy decision! Order your TWIX Ghoulish Green Fun Size Halloween Chocolate candy bag for pick-up, curbside, or
Twix Skull 2 To Go Halloween 2.12 Ounces Site Factory admin Wed, 09/23/2026 - 01:58 Products Twix Skull 2 To Go Halloween 2.12 Ounces Available sizes 2.12 oz very awesome Halloween bash needs a touch of spookiness to set the mood. TWIX Skulls are just the trick...or treat! These hauntingly delicious candies keep the classic cookie crunch, caramel ribbon, and milk chocolate coating you adore from regular TWIX Chocolate Candy Bars, but they've transformed into scary skulls. How spooky is that? TWIX Caramel Cookie Chocolate Halloween Candy Skulls are sure to bring a dash of fun to all your Halloween celebrations. With 2 skull-shaped chocolate candy bars in each package, sharing is a piece of cake. Grab a couple of packs of TWIX Caramel Chocolate Halloween Candy Skull and surprise your friends and neighbors with goodie bags on their porches to give them a little boo-tiful treat. Remember, TWIX Halloween Skull Cookie Bars are limited edition, exclusively available during the Halloween seaso
TWIX Ghoulish Green Share Size Cookie Bars Site Factory admin Tue, 08/25/2026 - 02:01 Products TWIX Ghoulish Green Share Size Cookie Bars Available sizes 3.02 oz Sink your teeth into TWIX Caramel Ghoulish Green Candy Bars this Halloween! Let the magic of green crunchy cookies, gooey caramel, and rich milk chocolate, cast a spell of delight on all your favorite ghouls and goblins. One bite into this TWIX with a Halloween twist, you'll be howling at the moon! WHERE TO BUY Nutrition Play Pause Product Description Nutrition Nutrition Serving Size 1 cookie bar (22g) Servings Per Container 4 Amount per serving % Daily value Calories 110 Total Fat 5 g 6% Saturated Fat 3 g 15% Trans Fat 0 g Cholesterol 0 mg 0% Sodium 45 mg 2% Total Carbohydrate 15 g 5% Dietary Fiber 0 g 0% Total Sugars 11 g Includes Added Sugars 10 g 20% Protein 1 g Vitamins | Minerals: % Daily value Vitamin D 0% Calcium 0% Iron 0% Potassium 0% The % Daily Value (DV) tells you how much a nutrient in a serving of food contribut
Foreign Filing filed 2026-08-04
Key Differentiators
Emerging Innovator
Twix is an emerging player bringing innovative solutions to the Consumer Food & Beverage market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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