Company Overview
About trii
trii is a Bogota-based mobile investment platform enabling retail investors in Latin America to trade stocks across the Colombian (BVC), Peruvian (BVL), and Chilean (Santiago) stock exchanges directly from their smartphones — providing the brokerage infrastructure that democratizes equity investing across three Andean markets from a single app. Founded in 2019 and backed by Y Combinator with $9 million raised including a $3 million strategic investment from Bancolombia in 2022, trii generated $6.2 million in revenue in 2024.
Business Model & Competitive Advantage
trii's multi-exchange platform distinguishes it from single-market brokerages: a Colombian investor can easily allocate to Chilean or Peruvian companies through the same account, while the app provides real-time market data, charting, and portfolio analytics for all three exchanges. Bancolombia's strategic investment is significant — Colombia's largest bank partnering with a retail brokerage challenger signals both validation and potential distribution channels, as Bancolombia's massive customer base represents a large acquisition channel for investment account conversion. The smartphone-first UX removes the complexity of traditional brokerage account opening.
Competitive Landscape 2025–2026
In 2025, trii competes in the Latin American retail investment and digital brokerage market with Nubank (NuInvest in Brazil, the largest LATAM fintech), Trii's Andean region competitors (Deceval, Valores Bancolombia), and international platforms for Colombian and Andean retail investor digital brokerage. The Andean regional stock exchange integration reflects the broader Pacific Alliance (Colombia, Peru, Chile, Mexico) financial market integration initiative. Colombia's equity market participation rate is very low (under 2% of the population invest in equities), suggesting massive room for market development analogous to what Nubank did for banking in Brazil. The 2025 strategy focuses on growing the Colombian retail investor base, building the financial education content that converts savers to investors, and potentially expanding the equity product range to include US stocks for Andean investors.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
trii is an emerging player bringing innovative solutions to the Finance market.
Frequently Asked Questions
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