Company Overview
About trii
trii is a Bogota-based mobile investment platform enabling retail investors in Latin America to trade stocks across the Colombian (BVC), Peruvian (BVL), and Chilean (Santiago) stock exchanges directly from their smartphones — providing the brokerage infrastructure that democratizes equity investing across three Andean markets from a single app. Founded in 2019 and backed by Y Combinator with $9 million raised including a $3 million strategic investment from Bancolombia in 2022, trii generated $6.2 million in revenue in 2024.
Business Model & Competitive Advantage
trii's multi-exchange platform distinguishes it from single-market brokerages: a Colombian investor can easily allocate to Chilean or Peruvian companies through the same account, while the app provides real-time market data, charting, and portfolio analytics for all three exchanges. Bancolombia's strategic investment is significant — Colombia's largest bank partnering with a retail brokerage challenger signals both validation and potential distribution channels, as Bancolombia's massive customer base represents a large acquisition channel for investment account conversion. The smartphone-first UX removes the complexity of traditional brokerage account opening.
Competitive Landscape 2025–2026
In 2025, trii competes in the Latin American retail investment and digital brokerage market with Nubank (NuInvest in Brazil, the largest LATAM fintech), Trii's Andean region competitors (Deceval, Valores Bancolombia), and international platforms for Colombian and Andean retail investor digital brokerage. The Andean regional stock exchange integration reflects the broader Pacific Alliance (Colombia, Peru, Chile, Mexico) financial market integration initiative. Colombia's equity market participation rate is very low (under 2% of the population invest in equities), suggesting massive room for market development analogous to what Nubank did for banking in Brazil. The 2025 strategy focuses on growing the Colombian retail investor base, building the financial education content that converts savers to investors, and potentially expanding the equity product range to include US stocks for Andean investors.
Recent Activity
View all →Foreign Filing filed 2026-09-17
Foreign Filing filed 2026-09-17
Foreign Filing filed 2026-09-14
Foreign Filing filed 2026-09-11
Foreign Filing filed 2026-08-06
Foreign Filing filed 2026-08-05
Foreign Filing filed 2026-07-14
Key Differentiators
Emerging Innovator
trii is an emerging player bringing innovative solutions to the Finance market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Coinbase
Coinbase (Nasdaq: COIN) is the largest U.S.-regulated cryptocurrency exchange and digital asset platform, providing tens of millions of retail users and thousands of institutional clients with service
Block
Block, Inc. is a San Francisco, California-based financial technology company — publicly traded on the New York Stock Exchange (NYSE: SQ) as an S&P 500 Information Technology component (added to the S
Plaid
Plaid is a financial data infrastructure company that provides the API layer connecting financial applications to bank accounts and financial data. Founded in 2013 by Zach Perret and William Hockey, P
Hellohive
Hellohive is a New York City-based virtual recruiting platform specializing in diverse early-career talent — backed with $9 million in total funding including a $3.4 million Series A in February 2024
JPMorgan Chase
JPMorgan Chase & Co. is a New York City-based global financial services company — publicly traded on the New York Stock Exchange (NYSE: JPM) as a Dow Jones Industrial Average and S&P 500 Financials co
Robinhood
Robinhood Markets is a Menlo Park, California-based commission-free investment and financial services platform — listed on NASDAQ (NASDAQ: HOOD) — providing retail investors with stock, ETF, options,
Compare trii with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from trii? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim trii Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention trii vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →