Company Overview
About Toma
Toma is a San Francisco-based AI voice agent platform for automotive dealerships — backed by Y Combinator (W24) with $17.5 million in total funding including a $17 million Series A in June 2025 led by Andreessen Horowitz with Y Combinator, Scale Ventures, and angel investor Yossi Levi (Car Dealership Guy) — providing car dealerships with a fully integrated AI software suite that handles inbound and outbound voice calls across service, sales, finance, and IT departments. Surpassing 7-figure ARR in under one year since founding in early 2024, approaching 8-figure ARR, and serving 100+ dealerships across the US with 1 million+ call minutes handled, Toma partners with Lithia Motors and Cox Automotive positioning as the automotive industry's equivalent of Microsoft/OpenAI for dealership voice automation.
Business Model & Competitive Advantage
Toma's automotive AI voice platform addresses the call handling problem at car dealerships: a franchise dealership receiving 300-500 inbound calls daily — service appointment scheduling, parts availability questions, sales follow-up calls, financing inquiries — requires a BDC (Business Development Center) team of 10-20 staff to answer and route calls professionally. During peak hours (Monday mornings, end-of-month sales pushes), call overflow leads to unanswered calls, missed appointments, and lost service revenue. Toma's AI voice agents answer 100% of inbound calls in the dealership's voice persona, conduct the intake conversations (collecting vehicle information, scheduling service appointments, qualifying sales leads, handling financing questions), and hand off to human staff for complex negotiations or escalations — while making outbound calls for appointment reminders, service follow-up, and lead reactivation campaigns at scale.
Competitive Landscape 2025–2026
In 2025, Toma competes in the automotive AI, dealership software, and AI voice agents market with Impel (automotive AI platform, $104M raised), Podium (customer messaging and AI for SMBs, $600M raised at $3.3B valuation), and Cars.com (NASDAQ: CARS, digital marketplace + dealer tools) for car dealership AI-powered call center and customer engagement automation adoption. Andreessen Horowitz's Series A leadership (a16z has deep enterprise AI portfolio) reflects conviction in vertical AI agents for dealership operations. Yossi Levi's angel investment (Car Dealership Guy has 1M+ automotive industry followers) provides both domain credibility and direct dealership network access for distribution. The Lithia Motors partnership (Lithia is the largest US auto dealership group by revenue at $30B+) validates enterprise-scale deployment. The 2025 strategy focuses on growing beyond 100 dealerships to 1,000+ through dealer group and OEM partnerships, building the AI service lane advisor for technician work order management, and expanding the finance and insurance (F&I) AI assistant for compliance-monitored payment presentation.
Recent Activity
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Emerging Innovator
Toma is an emerging player bringing innovative solutions to the Automotive market.
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