Brand Intelligence Graphcompany
Company Overview
About TKO Group Holdings
TKO Group Holdings, Inc. is the world's premier combat sports and entertainment company, formed in 2023 through the combination of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) under the ownership umbrella of Endeavor Group. UFC is the global home of mixed martial arts, hosting approximately 42 events annually featuring elite fighters across all weight classes in pay-per-view, broadcast, and streaming formats. WWE is the world's leading professional wrestling entertainment brand with flagship shows Raw (now on Netflix), SmackDown, and its marquee WrestleMania event.
Business Model & Competitive Advantage
TKO Group reported approximately $2.8 billion in revenue in FY2024, with media rights representing the largest revenue category. The company's landmark media deals include UFC's agreements with ESPN/ABC and international broadcasters, and WWE's transformational deal placing Raw on Netflix globally starting 2025 — the first major live sports programming on the streaming platform. Both franchises have demonstrated remarkable IP durability: UFC's combination of personality-driven stars and legitimate athletic competition creates a format that has grown steadily for 30 years, while WWE's storyline-driven entertainment has endured through generational shifts.
Competitive Landscape 2025–2026
TKO's combination creates significant synergies in talent management, international expansion, sponsorship packaging, and licensing. The company is aggressively pursuing new live events in Saudi Arabia, Asia, and emerging markets where combat sports and wrestling have passionate but undermonetized fan bases. As sports rights valuations continue rising globally, TKO's IP franchises position it as an essential partner for streaming platforms and networks seeking live event content.
Recent Activity
View all →Material Event filed 2026-06-12
The Six-Year Deal Delivers All UFC Numbered Event Main Cards Exclusively to Paramount+ Subscribers Nationwide TORONTO–(BUSINESS WIRE)– Paramount, a Skydance Corporation (NASDAQ: PSKY), and UFC, the world’s premier mixed martial arts organization, today announced an expansion of their media rights… The post Paramount and UFC Expand Partnership to Canada Beginning in 2027 appeared first on TKO Group Holdings, Inc. .
CBS Sports today announced that Paramount+ will be the English-language U.S. home for Barclays Women’s Super League matches through the 2029-2030 season. Beginning with coverage in September 2026, Paramount+ will live stream 183 matches each season, the most matches in… The post CBS Sports Announces Exclusive U.S. English Rights Agreement for Women’s Super League with Every Match on Paramount+ appeared first on TKO Group Holdings, Inc. .
Official Hospitality Provider On Location registers record breaking sales, more than double any previous FIFA World Cup program NEW YORK–(BUSINESS WIRE)— On Location, the Official Hospitality Provider for the FIFA World Cup 2026™, today announced continued strong sales for the… The post FIFA World Cup 2026™ Hospitality Sales Program Sets Records, Sees Strong Momentum Ahead of Tournament appeared first on TKO Group Holdings, Inc. .
Bundesliga Media has extended its partnership with global sports marketing agency, IMG, to license the international archive rights for Germany’s top football competitions, in a multi-year agreement. Building on the long-standing relationship, the renewed agreement will see IMG continue to… The post Bundesliga and IMG Renew International Video Archive Agreement appeared first on TKO Group Holdings, Inc. .
Seven-event partnership over three years will feature premier live sports and entertainment experiences in Arizona PHOENIX & NEW YORK–(BUSINESS WIRE)— TKO Group Holdings, Inc. (NYSE: TKO), together with the Arizona Sports & Events Alliance, today announced a multi-year agreement that… The post TKO and Arizona Sports & Events Alliance Announce Landmark Agreement to Bring Marquee UFC, WWE, PBR, and Zuffa Boxing Events to Arizona appeared first on TKO Group Holdings, Inc. .
Material Event filed 2026-05-12
Today the Ladies European Tour is excited to announce adidas as the Official Footwear Supplier of the 2026 European Solheim Cup Team for the event at Bernardus Golf in the Netherlands, from September 7-13. The agreement also includes adidas as… The post adidas Becomes Event Supporter and Official Footwear Supplier of The 2026 Solheim Cup appeared first on TKO Group Holdings, Inc. .
Material Event filed 2026-05-06
Quarterly Report filed 2026-05-06
Prudential Center Preparing to Host UFC® 328: CHIMAEV vs. STRICKLAND on Saturday, May 9 LAS VEGAS, NV and NEWARK, NJ – (May 5, 2026) – On Saturday, May 9, UFC returns to Newark for a fourth consecutive year, as Prudential… The post UFC DELIVERED $27 MILLION IN ECONOMIC IMPACT FOR NEWARK IN 2025 appeared first on TKO Group Holdings, Inc. .
World Rugby and global sports marketing agency IMG have agreed to a long-term media rights partnership designed to further accelerate rugby’s growth in the United States and globally ahead of the landmark Men’s and Women’s Rugby World Cups in 2031… The post World Rugby and IMG Announce Strategic Media Rights Partnership to Further Accelerate U.S. and Global Growth appeared first on TKO Group Holdings, Inc. .
Key Differentiators
Market Leader
TKO Group Holdings is recognized as a market leader in the Communications sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $2.8B in revenue, TKO Group Holdings operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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