Simile logo

Simile

Emerging

Raised $100M Series A in February 2026 led by Index Ventures with Fei-Fei Li and Andrej Karpathy backing, after CVS Health and Telstra adopted its AI digital twin platform to replace focus groups.

Best for: AI Digital TwinsEmerging, rapid growth
34
AI Score
Grade D
AI Visibility Score (Beta)
Artificial IntelligenceAI Digital TwinsWebsiteUpdated October 2026

Company Overview

Simile is a Stanford spinout founded in 2025 by Percy Liang, Michael Bernstein, and Joon Sung Park that built the first AI simulation of society — a platform populated by generative agents trained on real human behavioral data to faithfully simulate how specific demographic segments make decisions. Enterprises use Simile to replace slow, expensive focus groups and A/B tests with instant, scalable AI simulations. Early enterprise customers include CVS Health for inventory optimization and Telstra for customer strategy decisions.

Founded
2025

Key Differentiators

Emerging Innovator

Simile is an emerging player bringing innovative solutions to the Artificial Intelligence market.

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

34
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

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