Brand Intelligence Graph
Company Overview
About Ritual
Ritual is a Los Angeles-based women's health supplement company founded in 2015 by Katerina Markov Schneider. The company is known for its minimalist, transparent multivitamin formulas that disclose every ingredient supplier and reason for inclusion. Ritual has raised approximately $68 million in total, with a Series B led by Norwest Venture Partners.
Business Model & Competitive Advantage
Ritual reported more than $250 million in gross revenue in 2024, fueled by its flagship Essential for Women multivitamins and an expanding product line covering prenatal vitamins, protein powders, and children's supplements. In 2025, Ritual launched a line of multivitamin formulas at Walmart, marking a major pivot toward mass retail alongside its longstanding DTC subscription model.
Competitive Landscape 2025–2026
Founder Katerina Schneider has become a vocal advocate for supplement industry reform, testifying before Congress in early 2025 to push for stronger FDA oversight of nutritional supplements. This advocacy reinforces the brand's transparency positioning and distinguishes Ritual in a category where quality control is often opaque. The brand appeals to millennial and Gen Z consumers who prioritize ingredient traceability and science-backed formulation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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