Company Overview
About Prove Identity
Prove Identity (formerly Payfone) is a leading identity verification and authentication platform that leverages carrier-sourced phone intelligence to confirm consumer identities in real time. Founded in 2008 and headquartered in New York City, the company has built direct data integrations with major US wireless carriers, enabling it to verify identities using authoritative signals such as phone number tenure, SIM swap history, device possession, and account-level carrier data — without relying on knowledge-based authentication or document scans.
Business Model & Competitive Advantage
The company serves financial institutions, fintechs, healthcare organizations, and government agencies that need frictionless, high-assurance identity proofing and ongoing authentication. Its flagship products include Phone-Centric Identity (PCI) for enrollment and onboarding, Prove Pre-Fill for reducing form friction, and Trust Score for real-time risk assessment. Prove's approach is particularly well-suited to mobile-first environments where traditional identity methods introduce excessive friction or are vulnerable to synthetic fraud and account takeover.
Competitive Landscape 2025–2026
Prove reached unicorn status following its Series I funding round at a $1.33 billion valuation, with strategic investors including Mastercard and Wells Fargo Strategic Capital. The platform processes over one billion identity verifications annually and is used by eight of the top ten US banks. Its network-based model creates strong data moats and positions the company as a critical infrastructure provider in the broader digital identity ecosystem, competing with players like Socure, Jumio, Incode, and IDEMIA.
Key Differentiators
Market Leader
Prove Identity is recognized as a market leader in the Cybersecurity sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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