Company Overview
About Proprio
Proprio is a Seattle-based surgical technology company founded in 2016 by CEO Gabriel Jones alongside neurosurgeon Dr. Samuel Browd, University of Washington Professor Joshua Smith, and computer vision specialist James Youngquist. The company develops Paradigm, an FDA-cleared AI surgical guidance platform that uses light-field imaging, optical tracking, depth sensors, and infrared cameras to build a real-time 3D model of the surgical field without ionizing radiation.
Business Model & Competitive Advantage
Paradigm received its first major FDA 510(k) clearance and in April 2025 obtained a second clearance enabling intraoperative spinal alignment measurement — the first technology allowing surgeons to measure surgical success in real time during a procedure. Paradigm was named a TIME Best Invention of 2025 and has been used in over 50 clinical surgeries. Proprio''s platform eliminates reliance on intraoperative fluoroscopy for spine procedures, reducing radiation exposure to patients, surgeons, and OR staff.
Competitive Landscape 2025–2026
Proprio has secured backing from DCVC and other deep tech investors, and continues to expand its platform''s capabilities across degenerative spine, deformity correction, and complex posterior spinal fusion cases.
Key Differentiators
Strong Challenger
Proprio is an established challenger with significant market presence and competitive offerings in Healthcare.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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