Company Overview
About Players Health
Players Health is an insurance technology and risk management company founded in 2016 by Tyrre Burks and headquartered in Minneapolis, Minnesota, providing specialized insurance, safety, and risk management solutions to youth and amateur sports organizations across the United States. The company addresses a significant gap in the sports market: most general insurance providers offer limited, expensive, or poorly structured coverage for youth leagues, club sports teams, tournaments, and associations — leaving millions of young athletes inadequately protected.
Business Model & Competitive Advantage
The company's platform offers accident insurance (covering medical costs from sports injuries), general liability, directors and officers liability, and excess coverage tailored to the specific needs of sports organizations. Beyond insurance products, Players Health provides digital safety tools including injury reporting software, coach background screening integrations, and concussion tracking systems — enabling organizations to manage risk proactively and comply with state athletic association safety requirements. The company covers over 5 million athletes across thousands of sports organizations in team sports including soccer, baseball, volleyball, lacrosse, and football.
Competitive Landscape 2025–2026
Players Health raised a $40M Series B in 2022 from investors including Aquiline Technology Growth. The company operates a hybrid model combining direct digital sales with insurance broker partnerships, allowing sports organizations of all sizes — from small community leagues to large national governing bodies (NGBs) — to access coverage. Players Health competes with traditional sports insurance wholesalers (K&K Insurance, Sports & Fitness Insurance Corporation) and newer digital-first alternatives, differentiating through integrated safety technology, streamlined digital enrollment, and sports-specific product structures that reflect the actual risk profiles of youth athletics.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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