Brand Intelligence Graph
Company Overview
About Particle
Particle Industries is an IoT platform company providing cellular-connected hardware (microcontroller development boards and industrial-grade modules), device management software, and cloud services enabling businesses to build and deploy connected IoT products at scale. Founded in 2012 in San Francisco (originally as Spark), Particle raised over $55 million and serves thousands of businesses building everything from industrial equipment monitoring systems to agricultural sensors to smart retail displays.
Business Model & Competitive Advantage
Particle's value proposition is simplifying IoT deployment — providing a hardware module with embedded cellular connectivity, a device OS (Device OS) that handles connectivity management, and a cloud platform (Particle Cloud) with device fleet management, over-the-air firmware updates, and data ingestion APIs. This complete stack reduces the time to deploy a connected product from 12+ months of custom development to weeks using Particle's platform.
Competitive Landscape 2025–2026
In 2025, Particle competes in the IoT platform market against AWS IoT, Azure IoT Hub, Google Cloud IoT (now discontinued), and specialized IoT platforms including Hologram, Losant, and Twilio Super SIM for different aspects of connectivity and device management. The company's strength is in cellular IoT for industrial and commercial use cases where Wi-Fi is impractical — remote assets, mobile equipment, and installations where enterprise IT management is unavailable. Particle's 2025 strategy focuses on its enterprise and industrial IoT customer base, expanding its LTE-M and NB-IoT connectivity options for low-power applications, and developing its professional services capabilities for customers who need IoT deployment support.
Recent Activity
View all →Foreign Filing filed 2026-09-17
Foreign Filing filed 2026-09-01
We’re excited to share that Particle by Digi is featured in the latest EE Journal Chalk Talk, presented in partnership with Mouser Electronics. In the episode, EE Journal’s Amelia Dalton sits down with Particle Senior Solutions Architect Erik Fasnacht to unpack a question every connected product team eventually faces: how long does it actually take […] The post Particle featured in EE Journal’s “From Prototype to Production” Chalk Talk appeared first on Particle Blog .
Foreign Filing filed 2026-08-05
Foreign Filing filed 2026-08-05
Foreign Filing filed 2026-08-05
Foreign Filing filed 2026-08-05
Foreign Filing filed 2026-07-30
Key Differentiators
Strong Challenger
Particle is an established challenger with significant market presence and competitive offerings in IoT & Hardware.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
S2
S2 is an AI-powered security platform focused on vulnerability discovery and attack surface management for enterprise security teams. The company's platform combines automated scanning, AI-powered ana
Emerson Electric
Emerson Electric is a leading global technology and software company focused on industrial automation, process control, and test and measurement solutions, founded in 1890 in Ferguson, Missouri and no
Rockwell Automation
Rockwell Automation is the world's largest company dedicated solely to industrial automation and digital transformation, founded in 1903 and headquartered in Milwaukee, Wisconsin. The company's missio
Freeport-McMoRan
Freeport-McMoRan Inc. is a Phoenix, Arizona-based mining company — publicly traded on the New York Stock Exchange (NYSE: FCX) as an S&P 500 Materials component — operating copper, gold, and molybdenum
Siemens
Siemens is a German technology and industrial conglomerate founded in 1847 by Werner von Siemens, one of the oldest and most broadly diversified technology companies in the world. Today the company's
L3Harris
L3Harris Technologies, Inc. is a Melbourne, Florida-based defense electronics and technology company — publicly traded on the New York Stock Exchange (NYSE: LHX) as an S&P 500 Industrials component —
Compare Particle with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Particle? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Particle Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Particle vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →