Brand Intelligence Graph
Company Overview
About Particle
Particle Industries is an IoT platform company providing cellular-connected hardware (microcontroller development boards and industrial-grade modules), device management software, and cloud services enabling businesses to build and deploy connected IoT products at scale. Founded in 2012 in San Francisco (originally as Spark), Particle raised over $55 million and serves thousands of businesses building everything from industrial equipment monitoring systems to agricultural sensors to smart retail displays.
Business Model & Competitive Advantage
Particle's value proposition is simplifying IoT deployment — providing a hardware module with embedded cellular connectivity, a device OS (Device OS) that handles connectivity management, and a cloud platform (Particle Cloud) with device fleet management, over-the-air firmware updates, and data ingestion APIs. This complete stack reduces the time to deploy a connected product from 12+ months of custom development to weeks using Particle's platform.
Competitive Landscape 2025–2026
In 2025, Particle competes in the IoT platform market against AWS IoT, Azure IoT Hub, Google Cloud IoT (now discontinued), and specialized IoT platforms including Hologram, Losant, and Twilio Super SIM for different aspects of connectivity and device management. The company's strength is in cellular IoT for industrial and commercial use cases where Wi-Fi is impractical — remote assets, mobile equipment, and installations where enterprise IT management is unavailable. Particle's 2025 strategy focuses on its enterprise and industrial IoT customer base, expanding its LTE-M and NB-IoT connectivity options for low-power applications, and developing its professional services capabilities for customers who need IoT deployment support.
Recent Activity
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Strong Challenger
Particle is an established challenger with significant market presence and competitive offerings in IoT & Hardware.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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