Brand Intelligence Graph
Company Overview
About Oura Ring
Oura is a Finnish health technology company best known for its smart ring — a wearable that tracks sleep, heart rate variability, body temperature, and readiness scores. Founded in 2013 and headquartered in San Francisco with R&D roots in Oulu, Finland, the company has shipped over 5.5 million rings globally since 2015, with nearly 3 million sold in 2025 alone.
Business Model & Competitive Advantage
In October 2025, Oura closed a $900M Series E led by Fidelity Management & Research, with participation from Iconiq, Whale Rock, and Atreides, pushing its valuation to approximately $11 billion — more than double its prior $5.2B round. The company reported over $500 million in revenue in 2024 and projected sales to exceed $1 billion in 2025, with a $1.5 billion forecast for 2026. Revenue is roughly 80% hardware and 20% monthly subscriptions at $6 per member.
Competitive Landscape 2025–2026
Oura has built a strong enterprise and healthcare channel, partnering with the NBA, NFL, and major health systems to position the ring as a clinical-grade passive monitoring device. The subscription layer, with 2 million paying members, underpins a high-retention, recurring-revenue model that differentiates it from commoditized fitness trackers.
Key Differentiators
Enterprise Scale
With $1B in revenue, Oura Ring operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
WellHub
WellHub, formerly known as Gympass, is a New York City-based corporate wellness platform that gives employees access to a broad network of gyms, fitness studios, wellness apps, and mental health resou
Bass Pro Shops
Bass Pro Shops is the largest specialty outdoor sporting goods retailer in the United States, selling fishing, hunting, camping, boating, and outdoor recreation gear through destination retail stores
PetSmart
PetSmart is a Phoenix, Arizona-based specialty pet retail chain — privately held since BC Partners' $8.7 billion leveraged buyout in 2015 — operating 1,500+ stores across the United States, Canada, an
L'Oréal Paris
L'Oréal Paris is the flagship brand of L'Oréal Group, the world's largest beauty company, offering a comprehensive range of skincare, haircare, makeup, and color products across drugstore, department
Apple Watch
Apple Watch was introduced in 2015 as Apple's entry into personal computing worn on the wrist, designed to extend the iPhone experience to the body and provide health and fitness intelligence unavaila
Mars Petcare
Mars Petcare is the world's largest pet nutrition and veterinary healthcare company — a division of Mars, Incorporated (the private family-owned global confectionery and food conglomerate) producing m
Compare Oura Ring with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Oura Ring? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Oura Ring Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Oura Ring vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →