Company Overview
Oura is a Finnish health technology company best known for its smart ring — a wearable that tracks sleep, heart rate variability, body temperature, and readiness scores. Founded in 2013 and headquartered in San Francisco with R&D roots in Oulu, Finland, the company has shipped over 5.5 million rings globally since 2015, with nearly 3 million sold in 2025 alone.\n\nIn October 2025, Oura closed a $900M Series E led by Fidelity Management & Research, with participation from Iconiq, Whale Rock, and Atreides, pushing its valuation to approximately $11 billion — more than double its prior $5.2B round. The company reported over $500 million in revenue in 2024 and projected sales to exceed $1 billion in 2025, with a $1.5 billion forecast for 2026. Revenue is roughly 80% hardware and 20% monthly subscriptions at $6 per member.\n\nOura has built a strong enterprise and healthcare channel, partnering with the NBA, NFL, and major health systems to position the ring as a clinical-grade passive monitoring device. The subscription layer, with 2 million paying members, underpins a high-retention, recurring-revenue model that differentiates it from commoditized fitness trackers.
Open Positions
Reddit Discussions
Key Differentiators
Growth Stage
Oura Ring has achieved $900M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Not So Random Others
Honda
Honda Motor Co., Ltd. is a Japanese multinational mobility conglomerate founded in 1948 by Soichiro Honda and Takeo Fujisawa in Hamamatsu, Japan. Starting as a motorcycle manufacturer, Honda expanded
Hyundai
Hyundai Motor Company was founded in 1967 in Seoul, South Korea, by Chung Ju-yung and has grown into one of the world's largest automotive manufacturers, ranking third globally by vehicle sales. From
Oura
Oura is the maker of the Oura Ring, a premium smart ring that tracks sleep, recovery, readiness, and health metrics through continuous biometric sensing. The company raised $900 million in Series E fi
Tesla
Tesla is an electric vehicle and clean energy company founded in 2003 by Martin Eberhard and Marc Tarpenning in San Carlos, California, and subsequently co-founded and led by Elon Musk, who joined as
Plenty
Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has r
Modal
Modal is a serverless cloud computing platform purpose-built for AI and machine learning workloads — providing on-demand GPU compute that scales instantly from zero with per-second billing, container
Compare Oura Ring with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Oura Ring? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Oura Ring Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Oura Ring vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →