Brand Intelligence Graph
Company Overview
About Okendo
Okendo is a Sydney-based ecommerce reviews and user-generated content platform built natively for Shopify, enabling DTC brands to collect, display, and distribute verified purchase reviews, photo and video content, and customer attribute data that increases product page conversion and builds social proof at scale. The platform's review collection flow is designed for high response rates through mobile-optimized request emails, on-site review forms, and incentive mechanics like loyalty points or discount rewards for leaving reviews — resulting in review volumes that provide the social proof density needed to influence purchasing decisions on high-traffic product pages. Okendo's review display widgets are optimized for Shopify storefronts and support rich media display, review filtering and sorting, and Q&A sections that surface helpful content without requiring custom development.
Business Model & Competitive Advantage
Okendo's post-purchase survey product, Okendo Surveys, allows brands to capture zero-party data directly from customers about their preferences, purchase motivations, and attribution (how they heard about the brand) — providing first-party data for marketing personalization at a time when third-party cookie deprecation is reducing the effectiveness of traditional tracking-based segmentation. The platform integrates with Klaviyo, Attentive, and other marketing tools to make survey responses and review sentiment data actionable in marketing automation flows, enabling brands to segment email and SMS audiences by customer-reported preferences rather than inferred behavioral signals. Okendo's referral product allows satisfied reviewing customers to be automatically prompted to refer friends, converting the review-leaving moment — when brand sentiment is highest — into a referral acquisition opportunity.
Competitive Landscape 2025–2026
Founded in 2018 by Matthew Goodman in Australia, Okendo raised over $26M from investors including Index Ventures and has built a customer base of over 9,000 Shopify brands including SKIMS, Liquid I.V., and True Classic. The company competes with Yotpo, Stamped.io, Loox, and Judge.me in the Shopify reviews market, differentiating through its focus on premium DTC brands, its surveys and zero-party data capabilities, and the breadth of its integration ecosystem connecting reviews data to marketing automation and loyalty platforms.
Key Differentiators
Emerging Innovator
Okendo is an emerging player bringing innovative solutions to the eCommerce market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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