Brand Intelligence Graph
Company Overview
About Object First
Object First is a hardware and software company that produces Ootbi (Out-of-the-Box Immutability), an immutable object storage appliance designed specifically as a backup target for Veeam-protected environments, providing enterprise organizations with on-premises ransomware-resilient backup storage that is hardened by design against the administrator-level access that ransomware operators commonly abuse to destroy backup copies. The Ootbi appliance runs an immutable object store that enforces S3 Object Lock-compatible immutability policies on all data written to it — backup data written by Veeam cannot be overwritten, modified, or deleted by any user or process during the configured retention period, even if an attacker obtains storage administrator credentials. This hardware-enforced immutability model addresses the specific threat of ransomware operators moving laterally within IT environments to reach backup storage after compromising production systems.
Business Model & Competitive Advantage
Ootbi is designed for operational simplicity in Veeam environments, shipping as a pre-configured appliance that integrates with Veeam Backup and Replication as an immutable repository target without requiring customers to configure object storage protocols, manage S3 credentials, or operate an independent storage platform. The appliance's security architecture runs a hardened Linux-based operating system with a minimal attack surface, no Windows SMB exposure, and network segmentation guidance that places the appliance in a segment inaccessible from workstations that are common initial ransomware footholds. Object First provides scale-out capability by adding additional Ootbi nodes to expand capacity within a shared namespace as backup data volumes grow.
Competitive Landscape 2025–2026
Object First was founded in 2022 and is headquartered in Denver, Colorado, cofounded by Veeam's founder Ratmir Timashev and other Veeam alumni, giving it deep credibility within the Veeam ecosystem and strong awareness among Veeam-deployed enterprises evaluating secure backup storage options. The company targets Veeam customers seeking on-premises immutable storage without the complexity of building their own S3-compatible object storage infrastructure. Object First competes with ExaGrid, Quantum DXi, and cloud object storage options in the immutable backup storage market, differentiating through its appliance simplicity and its Veeam-specific design and ecosystem relationships.
Key Differentiators
Emerging Innovator
Object First is an emerging player bringing innovative solutions to the Backup + Disaster Recovery market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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