Company Overview
About Now.gg
Now.gg is a cloud gaming and mobile game distribution company founded in 2020 by Rosen Sharma and headquartered in Redwood City, California. The platform enables players to instantly launch and play mobile and browser-based games directly in a web browser without downloading or installing an application — eliminating the friction of app store distribution and expanding access to users on low-end devices, Chromebooks, PCs, and TVs. For game developers and publishers, now.gg's MobileX platform provides a cloud distribution channel that extends their mobile game's reach beyond the Android and iOS app stores to the full global web.
Business Model & Competitive Advantage
The company has raised over $40M in funding and has established partnerships with major publishers including Garena (Free Fire), Activision, and others to cloud-stream their titles. Now.gg's revenue model combines publisher partnerships (where it charges for cloud distribution and streaming infrastructure) with in-game monetization tools (where players can transact within the cloud-streamed game environment). The platform also provides analytics and user acquisition capabilities, positioning now.gg as a full publishing and distribution channel rather than just a streaming infrastructure provider.
Competitive Landscape 2025–2026
Now.gg competes in the cloud gaming segment alongside NVIDIA GeForce NOW, Xbox Cloud Gaming, and Amazon Luna for PC/console titles, but uniquely focuses on mobile games — a segment that has historically been confined to iOS and Android app stores. The ability to play mobile games instantly on any browser creates new reach for developers in markets where smartphone hardware is constrained and provides a novel acquisition and monetization surface. The company also helps developers bypass app store fee structures for web-based in-app purchases.
Key Differentiators
Strong Challenger
Now.gg is an established challenger with significant market presence and competitive offerings in Entertainment & Gaming.
Frequently Asked Questions
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