Company Overview
About Nom Nom
Nom Nom (formerly NomNomNow) is a Nashville-based fresh dog and cat food delivery subscription — acquired by Mars, Incorporated (private, the world's largest pet care company with $8B+ Pedigree/Whiskas/Royal Canin annual revenue) in 2023 — providing pet owners with human-grade, nutritionally balanced meals formulated by board-certified veterinary nutritionists and prepared fresh in USDA-inspected kitchens, delivered weekly or bi-weekly in pre-portioned meal packs calibrated to each pet's age, weight, breed, and health conditions.
Business Model & Competitive Advantage
Nom Nom's veterinary science positioning differentiates in the premium pet food market: the Nom Nom Research Institute (with published clinical trials on fresh food impact on microbiome, immune function, and weight management) provides the clinical evidence that justifies the $3-6 per day premium over standard kibble for health-motivated pet owners. Each meal plan is calculated based on the individual pet profile to deliver precise calorie targets and macronutrient balance — addressing the over-feeding common with kibble's imprecise cup measurements. The fresh food subscription model delivers pre-portioned packs that simplify feeding while maintaining the complete nutrition that homemade cooked pet food attempts but often fails to achieve.
Competitive Landscape 2025–2026
In 2025, Nom Nom (Mars, Inc.) competes in the fresh and direct-to-consumer premium pet food market with The Farmer's Dog (fresh dog food delivery, $150M raised), Ollie (fresh dog food, $85M raised), and Just Food for Dogs (veterinary prescription fresh food, retail and DTC) for the premium pet food health-conscious pet owner segment. Mars's acquisition provides Nom Nom with the manufacturing scale, ingredient sourcing relationships, and retail distribution network of one of the world's largest pet food companies while preserving the DTC brand identity. The premium fresh pet food category continues growing as humanization of pets drives willingness to pay for human-grade ingredient quality and clinical nutrition benefits. The 2025 strategy focuses on leveraging Mars's scale for ingredient cost reduction, expanding veterinary clinic partnership distribution, and growing the Nom Nom Health microbiome research into clinical recommendation programs.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
Nom Nom is an emerging player bringing innovative solutions to the Pet Care market.
Frequently Asked Questions
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