Brand Intelligence Graphproduct
Company Overview
About NetSuite OpenAir
NetSuite OpenAir is Oracle's cloud-based professional services automation (PSA) platform — part of the NetSuite ERP ecosystem (NYSE: ORCL) — that provides consulting firms, IT services companies, accounting firms, and other project-based professional services organizations with integrated project management, resource management, time and expense tracking, billing, and financial reporting. Acquired by NetSuite in 2012 and now part of Oracle's cloud application portfolio, OpenAir serves thousands of professional services organizations that need to connect project delivery to financial outcomes.
Business Model & Competitive Advantage
OpenAir's PSA platform manages the resource utilization economics that determine professional services firm profitability: matching available consultant skills to project requirements (resource management), tracking billable hours accurately (time tracking), managing project budgets and milestones (project accounting), generating client invoices automatically from approved time entries (billing), and reporting utilization rates and margin by project, client, and practice area (analytics). The NetSuite ERP integration is the platform's key differentiator — revenue recognized in OpenAir flows directly to the NetSuite general ledger, eliminating manual reconciliation between services and finance.
Competitive Landscape 2025–2026
In 2025, NetSuite OpenAir (Oracle, NYSE: ORCL) competes in the PSA market with Certinia (formerly FinancialForce, Salesforce-native PSA), Kantata (formerly Mavenlink, mid-market PSA), BigTime (project billing for professional services), and Microsoft Project/Project Operations for professional services automation. The PSA market serves the services economy's need for specialized project management tools that connect delivery to billing — a use case that generic project management tools (Asana, Jira) don't address well. Oracle's 2023 acquisition of Cerner has accelerated NetSuite's healthcare IT services customer base. The 2025 strategy focuses on growing the mid-market professional services customer base, deepening the Salesforce CRM integration for services organizations that sell through Salesforce, and building the AI resource planning that predicts staffing needs based on pipeline.
The NetSuite OpenAir Story
The Breakthrough Moment
Founded 1999 as OpenAir (cloud PSA). 2014 NetSuite acquired. 2016 Oracle acquired NetSuite $9.3B. 2K+ PS firms. Resource scheduling. $200M+ revenue.
Original Mission
"To provide cloud-based professional services automation for resource management, project accounting, and time tracking."
Founders
Recent Activity
View all →Company Timeline
Major milestones in NetSuite OpenAir's journey
Leadership Team
Meet the leaders behind NetSuite OpenAir
Lisa Johnson
Lisa Johnson serves as Chief Product Officer at NetSuite OpenAir, bringing extensive industry experience and leadership.
Linda Martinez
Linda Martinez serves as Chief Marketing Officer at NetSuite OpenAir, bringing extensive industry experience and leadership.
James Smith
James Smith serves as Chief Technology Officer at NetSuite OpenAir, bringing extensive industry experience and leadership.
Patricia Thomas
Patricia Thomas serves as VP of Engineering at NetSuite OpenAir, bringing extensive industry experience and leadership.
Michael Thomas
Michael Thomas serves as Chief Operating Officer at NetSuite OpenAir, bringing extensive industry experience and leadership.
Emily Davis
Emily Davis serves as Chief Executive Officer at NetSuite OpenAir, bringing extensive industry experience and leadership.
Sarah Moore
Sarah Moore serves as VP of Sales at NetSuite OpenAir, bringing extensive industry experience and leadership.
James Taylor
James Taylor serves as Chief Financial Officer at NetSuite OpenAir, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
NetSuite OpenAir is recognized as a market leader in the Professional Services sector, demonstrating strong industry presence and customer trust.
Top 10 Ranked
Ranked #5 in the Professional Services category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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