Brand Intelligence Graph
Company Overview
About Mux
Mux is a video infrastructure company that provides APIs for developers to build streaming video experiences without managing the complex encoding, delivery, and analytics infrastructure that professional video requires. Founded in 2015 by Jon Dahl, Steve Heffernan, Matthew McClure, and Adam Brown—the team behind video.js, the most popular open-source HTML5 video player—Mux brought deep video expertise to the API-first approach that companies like Twilio and Stripe had proven for communications and payments.
Business Model & Competitive Advantage
The company's two core products are Mux Video (a video hosting, encoding, and delivery API) and Mux Data (video analytics that measures quality-of-experience metrics including rebuffering, startup time, and viewing abandonment). Mux Video handles the entire video processing pipeline—ingest, encoding to multiple formats and bitrates, CDN delivery with adaptive bitrate streaming—through a simple API call, while Mux Data provides real-time and historical analytics on how viewers experience that video. Together they enable developers to build Netflix-quality video experiences without the engineering investment Netflix required.
Competitive Landscape 2025–2026
Mux counts Vimeo, Robinhood, CBS, TED, VSCO, and hundreds of other platforms among its customers. The company generated $46.1M revenue in 2024 and raised at a $1B+ valuation in its 2021 Series C backed by Accel and Coatue. Mux competes with AWS MediaConvert, Cloudflare Stream, and Brightcove, differentiating through its developer experience and the combination of delivery and analytics in a unified platform. As video becomes ubiquitous in applications—from fintech onboarding videos to e-commerce product demos—Mux's infrastructure position becomes increasingly valuable.
Recent Activity
View all →Material Event filed 2026-05-08
Quarterly Report filed 2026-05-06
LLMs killed the to-do app. So we built a real screen recorder instead: open source, native macOS, and, of course, powered by Mux.
Material Event filed 2026-05-05
Every user-generated content site needs content moderation. We’ve spilled lots of ink on this topic over the years , and even a Demuxed talk . Feel free to dive into any of those links if it suits you. What I’m here to show you today is a one-click content moderation dashboard. If you want to cut to the chase, here’s the GitHub link , and here’s a video of me walking through it: Robots at work The new Mux Robots API is what powers this, there are a few APIs in play here. Each of these jobs is tied to a Mux asset_id and runs async in the background. POST /robots/v0/jobs/moderate This is the data you get back from a “moderate” job: { "thumbnail_scores": [ { "time": 0, "sexual": 0.01, "violence": 0.02 }, { "time": 30, "sexual": 0.03, "violence": 0.15 }, { "time": 60, "sexual": 0.02, "violence": 0.05 } ], "max_scores": { "sexual": 0.03, "violence": 0.15 } } That is the job that powers this part of the UI. This helps the content moderator understand exactly what triggered the content modera
Proxy Statement filed 2026-04-24
Mux Robots hosts AI workflows for your Mux Video assets. Summarize, moderate, translate captions, and more — no prompt engineering required.
Wellfound built AI video interviews on Mux in a weekend. Candidates record one interview for all jobs and transcripts power summaries, clips, and feedback for recruiters.
Simple pricing is great for consumers, bad for infra. What we learned building Mux’s pricing.
We refreshed the Mux CLI to give developers and AI coding agents a structured, terminal-native interface to the entire Mux video API.
Material Event filed 2026-03-24
Your video isn't just something people watch anymore. Where it lives determines what you can do with it.
Key Differentiators
Market Leader
Mux is recognized as a market leader in the Developer Tools sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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