Company Overview
About Modern Animal
Modern Animal is a technology-forward veterinary company that combines physical clinics, 24/7 virtual care, and a subscription membership model to deliver accessible, transparent, and high-quality pet healthcare. Founded in 2018 and headquartered in Los Angeles, the company operates 29 owned veterinary clinics across multiple US cities and serves more than 100,000 member families through its platform. Members benefit from free annual physical exams, discounted services, and unlimited access to the company''s telemedicine functionality via its mobile app, which enables instant messaging with veterinary professionals around the clock.
Business Model & Competitive Advantage
Modern Animal''s membership model is priced at $199 per pet annually for unlimited clinic exams (Core All-Access) or $80 per exam on a pay-as-you-go basis. Membership revenue represents approximately 12% of total revenue, with the remainder derived from in-clinic services, diagnostics, procedures, and pharmacy. The company differentiates on transparent, upfront pricing — a notable departure from traditional veterinary practices where costs are frequently unclear until after services are rendered. In 2026, Chewy announced a definitive agreement to acquire Modern Animal, intending to integrate its veterinary platform into Chewy''s growing healthcare ecosystem. The transaction was pending regulatory approval as of May 2026.
Competitive Landscape 2025–2026
Modern Animal competes with traditional veterinary chains (Banfield, BluePearl), venture-backed telehealth vet platforms (Dutch, Fuzzy), and independent practices. Its model addresses key consumer frustrations: appointment availability, cost transparency, and after-hours access. The pending Chewy acquisition, if completed, would significantly expand Modern Animal''s reach through Chewy''s large pet owner customer base.
Key Differentiators
Strong Challenger
Modern Animal is an established challenger with significant market presence and competitive offerings in Healthcare.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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