Company Overview
About ManoMano
ManoMano is a Paris-based online marketplace founded in 2013 by Christian Raisson and Philippe de Chanville, specializing in DIY, home improvement, and gardening products across Europe. The platform offers millions of products from professional tools and power equipment to garden furniture and building materials, sold by third-party merchants through a curated marketplace model. ManoMano operates in six countries — France, Belgium, Spain, Italy, Germany, and the UK — and serves 4.5 million customers as of April 2025.
Business Model & Competitive Advantage
ManoMano raised $732M in total funding, including a $355M Series F in July 2021 led by Dragoneer Investment Group with participation from Temasek, General Atlantic, Eurazeo, and Bpifrance at a $2.6B valuation. The company has pursued a dual-market strategy: its consumer marketplace for individual DIYers and homeowners, and ManoMano Pro, a B2B marketplace targeting professional craftsmen, contractors, and small construction businesses. ManoMano Pro has reached over €100M in GMV in France alone and constitutes approximately 10% of total French revenue, with plans to double B2B sales.
Competitive Landscape 2025–2026
ManoMano''s marketplace model aggregates specialized home improvement merchants who would otherwise struggle to build direct online distribution at scale. The platform adds value through category expertise, proprietary advice content (product guides, how-to videos), seller quality management, and logistics partnerships. In a European home improvement market dominated by offline retailers like Leroy Merlin and Hornbach, ManoMano represents the category''s digital-first alternative — particularly for long-tail product assortment that physical stores cannot stock. The platform''s most engaged customers generate approximately 45% of total GMV.
Key Differentiators
Market Leader
ManoMano is recognized as a market leader in the E-commerce & Retail sector, demonstrating strong industry presence and customer trust.
Massive User Base
Trusted by 4.5M worldwide, demonstrating broad market appeal and proven reliability.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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