Company Overview
About ManoMano
ManoMano is a Paris-based online marketplace founded in 2013 by Christian Raisson and Philippe de Chanville, specializing in DIY, home improvement, and gardening products across Europe. The platform offers millions of products from professional tools and power equipment to garden furniture and building materials, sold by third-party merchants through a curated marketplace model. ManoMano operates in six countries — France, Belgium, Spain, Italy, Germany, and the UK — and serves 4.5 million customers as of April 2025.
Business Model & Competitive Advantage
ManoMano raised $732M in total funding, including a $355M Series F in July 2021 led by Dragoneer Investment Group with participation from Temasek, General Atlantic, Eurazeo, and Bpifrance at a $2.6B valuation. The company has pursued a dual-market strategy: its consumer marketplace for individual DIYers and homeowners, and ManoMano Pro, a B2B marketplace targeting professional craftsmen, contractors, and small construction businesses. ManoMano Pro has reached over €100M in GMV in France alone and constitutes approximately 10% of total French revenue, with plans to double B2B sales.
Competitive Landscape 2025–2026
ManoMano''s marketplace model aggregates specialized home improvement merchants who would otherwise struggle to build direct online distribution at scale. The platform adds value through category expertise, proprietary advice content (product guides, how-to videos), seller quality management, and logistics partnerships. In a European home improvement market dominated by offline retailers like Leroy Merlin and Hornbach, ManoMano represents the category''s digital-first alternative — particularly for long-tail product assortment that physical stores cannot stock. The platform''s most engaged customers generate approximately 45% of total GMV.
Key Differentiators
Market Leader
ManoMano is recognized as a market leader in the E-commerce & Retail sector, demonstrating strong industry presence and customer trust.
Massive User Base
Trusted by 4.5M worldwide, demonstrating broad market appeal and proven reliability.
Frequently Asked Questions
Similar Brands
eBay
eBay is a San Jose-based global e-commerce marketplace connecting hundreds of millions of buyers and sellers across 190+ markets — facilitating the purchase and sale of new and pre-owned goods across
Salesforce Commerce Cloud
Salesforce Commerce Cloud is an enterprise e-commerce platform that enables retailers, brands, and B2B companies to build and operate unified commerce experiences across web, mobile, social, and physi
Amazon
Amazon was founded in 1994 by Jeff Bezos in Bellevue, Washington as an online bookstore operating from a garage, with the stated ambition of becoming "the everything store" — a long-term vision that p
DoorDash
DoorDash is the largest food delivery and local commerce platform in the United States, founded in 2013 by Tony Xu, Stanley Tang, Andy Fang, and Evan Moore in Palo Alto, California, now headquartered
Weee!
Weee! is the largest ethnic online grocery platform in the United States, specializing in Asian and Hispanic food products that are difficult to source at mainstream grocery chains. Founded in 2015 by
Pool Corporation
Pool Corporation is a Covington, Louisiana-based wholesale distributor of swimming pool supplies, equipment, and related outdoor living products — publicly traded on NASDAQ (NASDAQ: POOL) as an S&P 50
Compare ManoMano with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from ManoMano? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim ManoMano Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention ManoMano vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →