Brand Intelligence Graph
Company Overview
About Lime
Lime is a micromobility company operating shared electric scooters and bikes in 200+ cities across five continents — providing app-based short-trip urban transportation for commuters, tourists, and city dwellers through a pay-per-ride or subscription model that cities have adopted as part of their sustainable transportation infrastructure. Founded in 2017 in San Mateo, California as LimeBike, Lime raised over $1 billion in total funding from Alphabet (Google Ventures), Uber, Bain Capital Ventures, and Andreessen Horowitz, generating approximately $750 million in annual revenue and achieving EBITDA profitability in key markets.
Business Model & Competitive Advantage
Lime's electric scooter fleet operates on city permits — Lime bids for operating licenses in each city, deploys fleets of GPS-tracked scooters on public streets, and uses a mix of in-house operations teams and freelance "Juicers" for battery charging and rebalancing. The LimeBike app handles unlocking, riding, payment, and parking guidance. Lime has survived the early micromobility shakeout (Bird, the other major scooter company, filed for bankruptcy in 2023) partly through stronger city relationships and more disciplined capital deployment.
Competitive Landscape 2025–2026
In 2025, Lime competes in the urban micromobility market with Spin (Ford-owned), Voi (European scooter operator), and TIER (European, merged with Dott) for city electric scooter and bike-share permits. Bird's 2023 bankruptcy removed a significant US competitor and validated Lime's survival advantage. The micromobility industry's viability depends on city permit renewal, hardware durability (scooter lifespan economics), and insurance costs — all challenges that the early industry largely underestimated. Lime's EBITDA profitability in key markets demonstrates the business can work at scale with the right operational discipline. The 2025 strategy focuses on deepening market position in profitable city markets, expanding the e-bike fleet that generates higher revenue per trip than scooters, and building the city partnership relationships that secure permit renewals.
The Lime Story
The Breakthrough Moment
Brad Bao and Toby Sun founded Lime in San Francisco in 2017 as dockless bike and e-scooter sharing platform, pioneered micromobility with Uber investment reaching $510M valuation across 250+ cities globally
Original Mission
"Build a future where transportation is shared, affordable, and carbon-free"
Founders
Recent Activity
View all →Foreign Filing filed 2026-05-15
Foreign Filing filed 2026-05-12
Foreign Filing filed 2026-05-11
Foreign Filing filed 2026-05-07
Foreign Filing filed 2026-05-01
Foreign Filing filed 2026-04-27
Foreign Filing filed 2026-04-22
Foreign Filing filed 2026-04-10
Annual Report (foreign) filed 2026-04-10
Foreign Filing filed 2026-04-09
Foreign Filing filed 2026-04-08
Foreign Filing filed 2026-04-02
Company Timeline
Major milestones in Lime's journey
Leadership Team
Meet the leaders behind Lime
Michael Williams
Michael Williams serves as Chief Executive Officer at Lime, bringing extensive industry experience and leadership.
Robert Martinez
Robert Martinez serves as Chief Operating Officer at Lime, bringing extensive industry experience and leadership.
Sarah Smith
Sarah Smith serves as Chief Product Officer at Lime, bringing extensive industry experience and leadership.
Alex Martinez
Alex Martinez serves as VP of Engineering at Lime, bringing extensive industry experience and leadership.
William Garcia
William Garcia serves as Chief Financial Officer at Lime, bringing extensive industry experience and leadership.
William Chen
William Chen serves as VP of Sales at Lime, bringing extensive industry experience and leadership.
Lisa Patel
Lisa Patel serves as Chief Technology Officer at Lime, bringing extensive industry experience and leadership.
James Chen
James Chen serves as Chief Marketing Officer at Lime, bringing extensive industry experience and leadership.
Key Differentiators
Emerging Innovator
Lime is an emerging player bringing innovative solutions to the Transportation market.
Growth Stage
Lime has achieved $750M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Compare Lime with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
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