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Company Overview
About Life Time
Life Time Fitness (Life Time) is a premium health and wellness brand operating large-scale "athletic country clubs" across the United States and Canada, combining fitness, spa, childcare, racquet sports, rock climbing, and healthy food in destination facilities that average 100,000+ square feet. Founded in 1992 by Bahram Akradi in Chanhassen, Minnesota and listed on NYSE since 2021, Life Time operates approximately 170 locations and generates approximately $2.5 billion in annual revenue with membership fees typically ranging from $200-400+ per month for families.
Business Model & Competitive Advantage
Life Time's competitive positioning is the comprehensive wellness destination — not just a gym, but a place where families spend extended time for fitness, spa services, kids' programming, and dining. The LifeCafé restaurant in each facility serves protein-focused, health-oriented food and shakes. Life Time Tennis and Pickleball has become a significant growth driver as pickleball's popularity has exploded — Life Time built hundreds of dedicated pickleball courts across its network.
Competitive Landscape 2025–2026
In 2025, Life Time has benefited from the premium fitness boom and pickleball craze, reporting strong membership growth and revenue per member. The company carried significant debt from COVID-related closures and the IPO period, and has been paying down leverage while investing in new locations. Life Time competes with Equinox (comparable price point, different experience model), LA Fitness (lower price), and luxury boutique studios for the premium fitness consumer. The 2025-2026 expansion strategy targets 20+ new locations annually in suburban markets where Life Time's large-format, family-oriented model resonates most strongly, alongside growing its pickleball programming and outdoor fitness destinations.
Recent Activity
View all →Key Differentiators
Strong Challenger
Life Time is an established challenger with significant market presence and competitive offerings in Fitness & Wellness.
Enterprise Scale
With $2.5B in revenue, Life Time operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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