Jordan

Emerging#206 in Sporting Goods & Outdoor

Nike subsidiary, parent $51.4B revenue FY2024, Air Jordan 1 High '85 launch, $6.6B Jordan Brand revenue, 80% basketball market

Company Overview

Jordan is a basketball footwear and apparel brand known for its Air Jordan sneakers and athletic wear associated with NBA legend Michael Jordan and basketball culture. The company serves sneaker enthusiasts, basketball players, and fashion-conscious consumers who value performance, style, and cultural significance in athletic footwear. Jordan has transcended sports to become a cultural icon through innovative sneaker designs, limited-edition releases that drive collector demand, athlete endorsements, and a brand identity that combines athletic performance with streetwear fashion appealing to both athletes and style-focused consumers.

Revenue
$51400M
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Key Differentiators

Emerging Innovator

Jordan is an emerging player bringing innovative solutions to the Sporting Goods & Outdoor market.

Enterprise Scale

With $51400M in revenue, Jordan operates at enterprise scale with proven market validation.

Frequently Asked Questions

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