Company Overview
About JOOR
JOOR is a New York-based B2B technology platform and the world''s leading digital wholesale marketplace for the fashion industry. Founded in 2010, JOOR connects fashion brands with retail buyers through virtual showrooms, digital line sheets, order management, analytics, and payments — replacing the manual, paper-based processes that have historically governed wholesale trade in apparel, footwear, accessories, and luxury goods. The platform''s global network has grown to 692,000 buyers across more than 150 countries as of 2025, with average order values increasing 5% year-over-year.
Business Model & Competitive Advantage
JOOR''s data reveals the structural importance of wholesale in the current fashion landscape: 52% of brands on the platform report that wholesale is their most profitable distribution channel, ahead of direct physical and online retail. Independent retailers — not department stores — are now the primary growth driver for wholesale, with their share of JOOR transactions growing from 49% in 2020 to 62% in 2025. The platform has also driven significant efficiency improvements: average order lead time has fallen from 263 days in 2019 to 102 days in 2024, reflecting broader industry digitization. In 2025, JOOR launched JOOR Discover, a first-of-its-kind discovery marketplace that connects brands with new retail buyers they haven''t previously worked with — addressing the prospecting and new-relationship challenge in B2B fashion.
Competitive Landscape 2025–2026
JOOR competes in the B2B fashion technology space alongside NuOrder (acquired by Elastic Suite), Orderchamp, and Ankorstore (which serves general independent retail rather than fashion specifically). JOOR''s differentiation is its depth in the fashion vertical — it has become embedded in the trade show calendar, partnering with COTERIE, MAGIC, Moda Operandi, and other major fashion events to serve as the digital backbone for wholesale order-taking. Its analytics capabilities, which give brands actionable data on buyer behavior, sell-through rates, and market trends, make JOOR a strategic platform rather than just a transactional tool.
Key Differentiators
Market Leader
JOOR is recognized as a market leader in the E-commerce & Retail sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
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