Brand Intelligence Graphplatform
Company Overview
About Heroku
Heroku is a cloud application platform (PaaS) that enables developers to deploy, manage, and scale web applications without managing server infrastructure — supporting multiple programming languages (Ruby, Node.js, Python, Java, PHP, Go) and providing a simple git-based deployment workflow that made it the foundational platform for a generation of web developers. Founded in 2007 in San Francisco, Heroku was acquired by Salesforce in 2010 for $212 million and has since powered 65 million+ applications, serving 65 billion+ daily requests, with 200+ ecosystem add-on services in the Heroku Elements Marketplace.
Business Model & Competitive Advantage
Heroku's deployment model allows developers to push code via git and have it automatically built and deployed to dynos (Heroku's containerized compute units) without configuring servers, load balancers, or deployment pipelines. Managed add-on services (PostgreSQL, Redis, logging, monitoring, email delivery) snap into applications without infrastructure configuration. Heroku Connect enables two-way data synchronization between Heroku PostgreSQL databases and Salesforce objects, creating a natural integration path for Salesforce customers building custom applications on Heroku.
Competitive Landscape 2025–2026
In 2025, Heroku was named a Leader in the 2025 Gartner Magic Quadrant for Cloud-Native Application Platforms, with a new platform pilot available with GA targeted for early 2025. Heroku competes with Render, Railway, Fly.io, and AWS Elastic Beanstalk for PaaS and managed application hosting. After a period of stagnation under Salesforce ownership (including ending free dynos in 2022 and a high-profile security incident), Heroku has reinvested in the platform with modern infrastructure improvements. The 2025 strategy focuses on winning back developer trust through platform reliability improvements, deepening Salesforce ecosystem integration, and growing enterprise usage through the Salesforce sales channel.
Recent Activity
View all →Material Event filed 2026-08-06
Quarterly Report filed 2026-08-06
Moving fast should not mean breaking things for your users. While testing on localhost is a good start, you need a near identical replica of production to catch any bugs before your code goes live. That is where a staging environment comes in. Heroku pipelines handle the infrastructure layout for you, keeping your deployment workflow clean and automated. The post How To Set Up a Staging Environment on Heroku in 3 Easy Steps appeared first on Heroku .
Beginning in version 11.8.0, we will be improving the security of the Heroku CLI by storing authentication credentials in your system keychain by default. The Heroku credential manager makes use of OS-native secure storage tools with interfaces designed for sensitive data while maintaining compatibility with existing developer workflows. We began the transition to our new […] The post Securing Heroku CLI Credentials with System Keychain Storage appeared first on Heroku .
Heroku Connect is a fully managed, bidirectional data sync service between Salesforce and Heroku Postgres that lets developers read and write Salesforce data using standard SQL. The sync is straightforward to set up and operates smoothly in the background, but when a field does not update as expected or data seems to lag, you do not need to guess what went wrong. The post A 15-Second Health Check for Your Heroku Connect Data Pipeline appeared first on Heroku .
Material Event filed 2026-06-18
Material Event filed 2026-06-17
Material Event filed 2026-06-15
Key Differentiators
Emerging Innovator
Heroku is an emerging player bringing innovative solutions to the Infrastructure market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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