Company Overview
About GoToMeeting
GoToMeeting (now part of GoTo) is a web conferencing and video meeting platform providing online meetings, video calls, screen sharing, and webinar capabilities for businesses of all sizes. Originally developed by Citrix Systems and launched in 2004, GoToMeeting was part of the pioneering generation of web conferencing tools before the video-first era. The GoTo suite (GoToMeeting, GoToWebinar, GoToConnect) was spun out of Citrix in 2017 and merged with LogMeIn to form GoTo, a unified cloud communications company.
Business Model & Competitive Advantage
GoToMeeting helped establish the market for browser-based online meetings, particularly for sales demonstrations, team calls, and customer-facing interactions. The platform's GoToWebinar product became the industry standard for marketing webinars through the 2010s, with robust registration, polling, and recording capabilities that made it preferred for large-scale virtual events.
Competitive Landscape 2025–2026
In 2025, GoTo (parent company of GoToMeeting and GoToWebinar) has faced significant competitive displacement from Zoom, Microsoft Teams, and Google Meet, which captured the overwhelming majority of video conferencing market share during the 2020 pandemic. GoTo has refocused on its SMB and channel-partner-driven customer base, bundling communications (GoToConnect phone system), meetings, and IT management (GoTo Resolve) into unified packages. The company has undergone restructuring and cost reductions to adapt to a market where video conferencing has been commoditized. GoTo's 2025 positioning emphasizes its integrated SMB communications suite and managed service provider channel as differentiators from hyperscaler communication tools.
Recent Activity
View all →Foreign Filing filed 2026-09-29
Foreign Filing filed 2026-09-22
Foreign Filing filed 2026-09-17
Foreign Filing filed 2026-09-15
Foreign Filing filed 2026-09-08
Foreign Filing filed 2026-09-01
Foreign Filing filed 2026-08-25
Foreign Filing filed 2026-08-25
Foreign Filing filed 2026-08-18
Foreign Filing filed 2026-08-14
Foreign Filing filed 2026-08-11
Foreign Filing filed 2026-08-04
Key Differentiators
Emerging Innovator
GoToMeeting is an emerging player bringing innovative solutions to the Communications market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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