Brand Intelligence Graph
Company Overview
Formative is a Los Angeles-based edtech company that provides teachers with real-time formative assessment tools for K-12 classrooms. Teachers create or import assignments with a variety of question types — multiple choice, short answer, drawing, matching — and see student responses populate live on their dashboard as students work, enabling them to pause instruction, re-teach a concept, or pull a struggling student aside in the moment rather than waiting for end-of-unit tests. The platform integrates with Google Classroom and Microsoft Teams and provides standards-aligned item banks in partnership with content providers. Formative serves over 500,000 teachers globally and has been recognized as one of the most widely used assessment tools in U.S. classrooms. Founded in 2013, the company has raised funding from investors including Owl Ventures. It competes with Nearpod, Pear Deck, and Kahoot in the interactive classroom tools space.
Key Differentiators
Emerging Innovator
Formative is an emerging player bringing innovative solutions to the EdTech market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
GoGuardian
GoGuardian is a K-12 student safety and digital learning management company that provides schools and districts with tools for student internet filtering, mental health monitoring, classroom managemen
Lexia Learning
Lexia Learning is an evidence-based reading and literacy company that provides adaptive blended learning programs for K-5 students, with a strong emphasis on structured literacy — the systematic, expl
ParentSquare
ParentSquare is a unified school-home communications platform designed to replace the fragmented combination of email, robocalls, apps, and paper notices that districts use to communicate with familie
Frontline Education
Frontline Education is one of the largest and most comprehensive software companies serving K-12 school district administration, providing a unified platform for human resources, talent management, em
Brightwheel
Brightwheel is a San Francisco-based childcare management software company serving preschools, daycares, and after-school programs across the United States. Founded in 2014, the company has raised ove
Raptor Technologies
Raptor Technologies is the leading provider of school safety software for K-12 districts in the United States, offering a comprehensive platform for visitor and volunteer management, sex offender scre
Compare Formative with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Formative? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Formative Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Formative vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →