Brand Intelligence Graph
Company Overview
About Figure AI
Figure AI is an American robotics company founded in 2022 by serial entrepreneur Brett Adcock, headquartered in Sunnyvale, California. It develops general-purpose humanoid robots for industrial and logistics environments. With approximately $1.9B in total funding and a $39B valuation (Series C, September 2025), it is the most well-capitalized pure-play humanoid robotics company.
Business Model & Competitive Advantage
Figure has built three robot generations (01, 02, 03) and its Helix vision-language-action model. Figure 02 features 35 degrees of freedom, five-fingered hands lifting up to 25 kg, six RGB cameras, and onboard VLA for autonomous decision-making. It has demonstrated loading washing machines, sorting packages, and folding laundry. BMW partnership for industrial deployment.
Competitive Landscape 2025–2026
The Series C raised over $1B at $39B valuation — a 15x increase in 18 months from $2.6B. Investors include Parkway Venture Capital, Brookfield, NVIDIA, Intel Capital, Salesforce, T-Mobile Ventures, and Qualcomm Ventures. Manufacturing campus expanding with new buildings every 90 days.
Recent Activity
View all →Key Differentiators
Strong Challenger
Figure AI is an established challenger with significant market presence and competitive offerings in Robotics.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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